GN - Digital Marketing Specialist - 178 - Remote Eligible

Paid Advertising Manager

The individual is responsible for planning, executing, and optimizing paid advertising campaigns on Google Ads (Search, Display, Shopping, Video, and App campaigns). Their goal is to drive qualified traffic, maximize ROI, and achieve business growth through strategic ad placements.

Responsibilities

• Create, manage, and optimize Google Ads campaigns (search, display, shopping, and YouTube)
• Conduct keyword research, competitor analysis, and audience targeting
• Write and test ad copy and creatives for higher CTR and conversions
• Monitor campaign performance using Google Ads, Google Analytics, and other tools
• Adjust bids, budgets, and targeting strategies to maximize ROI
• Generate performance reports and provide recommendations for growth
• Stay updated on Google Ads trends, features, and policy changes