Senior Product Marketing Manager, Emerging Technologies

Senior Product Marketing Manager, Emerging Technologies

At Unity, we help game developers bring their ideas to life and ship great games across every platform. Our product marketing team is growing to support the next wave of technologies shaping how games are built — including AI, XR, and new platform capabilities — and to deepen our work with the partners driving this innovation alongside us. As a Product Marketing Manager focused on Emerging Technologies, you'll help define and launch new engine-level capabilities, manage strategic partner relationships, and support developers adopting AI, AR, VR, MR, and XR in their games. In this role, you'll work closely with industry-leading companies, shape product direction, and build programs that increase awareness, adoption, and long-term retention of the Unity Editor and Engine.

We're looking for someone who's genuinely curious about where game development is heading, energized by new technology, and comfortable navigating ambiguity. If you love working across teams, solving messy developer problems, and turning technical advancements into clear value for creators, this role is for you.

What you'll be doing:

• Lead and coordinate go-to-market campaigns focused on new engine features, AI tooling, and XR workflows — with a focus on developer education, upskilling, and successful adoption.
• Draft, write, and maintain clear messaging based on your first-hand insight on the market, audiences, and the industry.
• Build, run, and be the central orchestration point on product launches, being accountable for bringing the right people together to execute on a bill of materials that achieves our goals and OKRs.
• Support the revenue organization with sales enablement and customer-facing materials about your product and initiatives.
• Know the product/solution intimately, the actual technology, and be able to empathize with the user experience. You deliver demos, training, and showcase the product.
• Be the source of truth on the latest product changes by working with product management. Translate the roadmap and new business dynamics into actionable marketing activities.

What we're looking for:

• 8-10 years of experience in product marketing or go-to-market strategy, preferably in gaming or XR.
• Demonstrated work experience in product or technical marketing targeting developers and technical decision makers.
• Proven experience writing positioning and messaging frameworks that translate features into value-based messaging.
• Ability to proactively work cross-team and cross-org, driving alignment with key collaborators for impactful go-to-market execution.
• Effectively connect with customers and partners to understand insights or contribute to research.
• Curiosity about getting things done in a growing and flexible organization with a willingness to do things differently.
• Skilled communicator who actively seeks feedback, learns from mistakes, and builds on existing work to have an even bigger impact.
• Storytelling and visual presentation abilities - capability of distilling technical topics into clear and concise media.

You might also have:

• Partner marketing or partner-management experience, especially with platform, AI, or XR companies.
• Hands-on experience using the Unity Engine or other game development tools.
• A genuine passion for games and game development.

Additional information:

• Relocation support is not available for this position.
• Work visa/immigration sponsorship is not available for this position.

Life at Unity:

We offer a wide range of benefits designed to support employees' well-being and work-life balance. You can read more about them on our career page.

Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.

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#SEN #LI-ET1 Note: Certain locations require a good faith disclosure of the base salary range for the role. The actual salary for the successful candidate may differ based on location, experience, and other job-related factors. Gross pay salary $135,000—$165,000 USD