Asst Dir, Marketing & Experience

Assistant Director, Marketing & Experience

We are seeking an innovative and collaborative Assistant Director to lead the Marketing & Experience team at the LBJ Student Center. This role is a unique blend of strategic marketing, brand management, and operational leadership. This position directly supervises a marketing coordinator and a graduate student and indirectly supervises student employees. This position will guide our marketing initiatives, enhance the user experience, and drive revenue through George's, a popular hang out spot. Additionally, with the assistance of a graduate student, the Assistant Director oversees George's, a popular hangout spot and the future concepts of Boko's Living Room in the LBJ Student Center.

Job Duties

Marketing Strategy and Brand Management 30%

• Create and execute marketing campaigns to promote services and programs, maximize space utilization, and realize revenue potential.
• Manage social media, website content, and digital marketing efforts.
• Ensure consistent branding and messaging across all materials and platforms.
• Foster a positive and recognizable brand image, maintaining visual identity and branding guidelines.
• Monitor and analyze marketing campaign effectiveness, providing regular reports and recommendations.

Student Center Experience 30%

• Manage services, offerings, and collaborations within George's and future concept in Boko's Living Room to maximize campus impact and revenue opportunities.
• Establish and maintain relationships with key stakeholders to ensure a dynamic and engaging environment.

Supervisory/Management 20%

• Recruit, hire, train, and lead the Marketing and Experience team, including a marketing coordinator, graduate student, and student employees.
• Manage the marketing and experience budget, including purchasing, staffing costs, and revenue monitoring.
• Lead regular meetings, conduct trainings, and develop training manuals and resources.

Collaboration and Data Analysis 10%

• Collaborate with Event Services to develop promotional/upsell opportunities.
• Collaborate with campus departments, student organizations, and external partners to develop programs and activities that boost traffic and create memorable experiences at the student center.
• Monitor and analyze marketing campaign effectiveness, providing regular reports and recommendations.
• Gather and analyze feedback from students and visitors to improve services and facilities.

Administrative 10%

• Monitor Department Budget
• Serve as a vital member of the LBJ Student Center leadership team, developing reports and handling special projects.
• Represent the department on relevant committees, actively participating and reporting back.

Additional Information to Applicants

Be able to work a flexible schedule; some evening and weekends required.

Job Open Date 12/19/2025

Job Close Date (posting closes at midnight) Open Until Filled Yes

Normal Work Days Monday, Tuesday, Wednesday, Thursday, Friday

Normal Work Hours Start 8:00AM

Normal Work Hours End 5:00PM

Texas State University is committed to a policy of non-discrimination and equal opportunity for all persons regardless of race, sex, color, religion, national origin or ancestry, age, marital status, disability, veteran status, or any other basis protected by federal or state law in employment, educational programs, and activities and admissions. Employment with Texas State University is contingent upon the outcome of record checks and verifications including, but not limited to, criminal history, driving records, education records, employment verifications, reference checks, and employment eligibility verifications. Applicants must be authorized to work for any employer in the United States. The University will not sponsor or assume sponsorship of any candidate requiring a petition for a H1B employment visa.

Join the Texas State Bobcat team and experience a career that offers more than just a job—it's a path to a brighter future. As a Texas State employee, you'll enjoy: Exceptional Benefits: Comprehensive health insurance with 100% premium coverage for employees and 50% for dependents, starting on your first day. Generous Time Off: Enjoy vacation, holidays, sick leave, and more to maintain a healthy work-life balance. Wellness and Balance: Access a FREE wellness program, plus mother and family-friendly resources to support your personal well-being. Professional Growth: Explore a wide range of training, development courses, certifications, and educational support programs. Welcoming Campus: Become part of a vibrant Bobcat community with numerous social and professional networks. Tuition Benefits: Take advantage of tuition support for yourself and for your dependent children, making higher education more accessible for your family. Retirement Security: Secure your future with TRS pension, retirement plans, and voluntary savings options with strong employer contributions.