Assistant Director, Marketing & Experience

Assistant Director, Marketing & Experience

We are seeking an innovative and collaborative Assistant Director to lead the Marketing & Experience team at the LBJ Student Center. This role is a unique blend of strategic marketing, brand management, and operational leadership, focused on creating an engaging and dynamic experiences for students, staff, alumni, and visitors. This position directly supervises a marketing coordinator and a graduate student and indirectly supervises student employees. You will guide our marketing initiatives, enhance the user experience, and drive revenue through George's, a popular hangout spot in the LBJ Student Center, and the future concepts of Boko's Living Room.

Job Duties

Marketing Strategy and Brand Management 30%:

• Establish and monitor annual goals related to digital, social, and print strategies in alignment with the University's marketing and communications team.
• Manage social media, website content, and digital marketing efforts ensuring consistent and impactful messaging across all platforms.
• Develop innovative methods to reach new guests while engaging and retaining the existing student population.
• Ensure compliance with university policies, procedures, and applicable regulations for on campus marketing and events.

Enhanced Student Center Experience 30%:

• Develop and execute revenue-generating marketing strategies within George's and Boko's Living Room while providing strategic oversight.
• Cultivate key relationships with campus stakeholders to foster collaborative programs while providing superior customer service and an engaging activities.
• Plan and oversee in-venue daily operations, services, and collaborations within George's.

Team Management and Development 20%:

• Provide support and direction to the Marketing and Experience team including a marketing coordinator, graduate student, and indirectly supervise student employees.
• Manage the marketing and experience budget, including purchasing, staffing costs, and revenue monitoring.
• Lead regular meetings, conduct trainings, and develop training manuals and resources.

Collaboration and Data Analysis 10%:

• Partner with Event Services to develop promotional/upsell opportunities.
• Collaborate with campus departments, student organizations, and external partners to develop programs and activities that boost traffic and create memorable experiences at the student center.
• Ensure a team culture of making data-driven marketing decisions by gathering and analyzing feedback from students and visitors to improve services.

Administrative 10%:

• Serve as a vital member of the LBJ Student Center leadership team, contributing to strategic planning and executing special projects.
• Represent the department on relevant committees, actively participating and reporting updates to the team.
• Other duties as assigned.

Be able to work a flexible work schedule; some evenings and weekends as required or deemed important for effectiveness.

Job Open Date 11/13/2025

Job Close Date (posting closes at midnight) 11/28/2025

Open Until Filled No

Normal Work Days Monday, Tuesday, Wednesday, Thursday, Friday

Normal Work Hours Start 8:00AM

Normal Work Hours End 5:00PM

Posting Notices You will be required to electronically attach a resume, cover letter, and list of references to your application.

Legal and Required Notices Texas State University is committed to a policy of non-discrimination and equal opportunity for all persons regardless of race, sex, color, religion, national origin or ancestry, age, marital status, disability, veteran status, or any other basis protected by federal or state law in employment, educational programs, and activities and admissions. Employment with Texas State University is contingent upon the outcome of record checks and verifications including, but not limited to, criminal history, driving records, education records, employment verifications, reference checks, and employment eligibility verifications. Applicants must be authorized to work for any employer in the United States. The University will not sponsor or assume sponsorship of any candidate requiring a petition for a H1B employment visa.