Director Of Marketing - Product Marketing

Business-To-Business Marketing Leader

Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people's success — today and tomorrow. While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment — investing the time and resources to understand our clients' immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long-lasting relationships.

Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO). Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to The Dallas Morning News' Dallas-Fort Worth metroplex Top Workplaces 2023 and GoBankingRate's 2023 list of Best Regional Banks.

We are looking for a dynamic business-to-business marketing leader who can help continue driving Texas Capital's transformation into a full-service financial services institution. This role partners closely with multiple lines of business: Business Banking ($5-$25mm in annual revenue), Middle Market ($25mm-$300mm), Corporate Banking ($300mm+), Treasury Services and Investment Banking. Reporting to the Head of Marketing and leading a team of at least four senior marketers, this role will be critical to supporting growth goals for the firm. This is a highly visible role within the firm with consistent exposure to many of the senior-most leaders in the organization.

Responsibilities

• Partner with cross-functional team leaders to develop go-to-market plans, including positioning and cross-channel activation, and quarterback launches to support revenue and product adoption goals.
• Understand the needs of businesses, actively identify gaps and opportunities to better serve the audience, shaping promotional strategies and plans.
• Craft and implement multi-channel promotional campaigns to drive awareness and engagement with target audiences, across lines of business where applicable to help create a multiplier effect.
• Define, create and maintain a robust set of marketing and sales collateral to support Frontline partners throughout the sales cycle.
• Utilize audience insights to help create targeted, omni-channel promotional campaigns which drive actionable leads back to banking partners.
• Lead the creation of creative briefs and partner with internal creative teams and external agency partners to ensure consistency of messaging and delivery across channels.
• Participate in business reviews to ensure strong understanding of levers, opportunities and pain points that can be supported by marketing.

Qualifications

• 10+ years' experience in brand marketing, business strategy, product management or marketing; financial services experience preferred.
• 5+ years building and leading high-performing teams.
• BBA in Marketing or a related field; MBA or equivalent advanced degree preferred.
• Proven experience in building, motivating and leading a high performing team across multiple disciplines.
• Experience influencing at a variety of levels in an organization, including senior leaders.
• Deep understanding of the interconnectivity of marketing channels, web, advertising, digital, print, social and email, and how to utilize each for a multiplier effect a must.
• The ability to evaluate creative and provide actionable feedback grounded in audience insights.
• Excellent communication, problem solving skills and ability to learn and adapt quickly.
• Ability to build positive working relationships across all levels of the organization.
• Experience launching and driving adoption of new products and services, owning and achieving key performance indicators.

The duties listed above are the essential functions, or fundamental duties within the job classification. The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy. Texas Capital is an Equal Opportunity Employer.