Marketing Assistant

Marketing Assistant

At Tetra Pak we commit to making food safe and available, everywhere; and we protect what's good – protecting food, protecting people, and protecting the planet. By doing so we touch millions of people's lives every day. And we need people like you to make it happen. We empower you to reach your potential with opportunities to make an impact to be proud of – for food, people and the planet.

Job Summary

We are looking for a temporary Marketing Assistant who will be responsible for providing support to the Marketing team in East Africa. As a team contributor, you will support the delivery of an integrated customer marketing approach, leading planning and execution through account teams. This role is based in Nairobi, Kenya.

What You Will Do

As our Marketing Assistant you will:

Analyze and understand market landscape and value chain:

• Bring Consumer, Customer, Market and Channel insights to drive growth for our customers
• Share knowledge on local value chain insights, competitive insights and outcome of local market research with BI&A team and local stakeholders
• Support the local execution of market research
• Understanding Competition and its impact on our business now and in future

Give input to Market Growth Roadmap & Market plan:

• Participate in Market Growth Roadmap discussions sharing category & consumer data and insights & support Market Plan execution.
• Drive specific market growth initiatives, designing and drive sales plays for execution (include in CRM

Drive B2B marketing to promote our products and solutions & lead management:

• Targeted and personalized product & category online campaigns (digital marketing & account- based marketing) to execute Market Growth priority & generate business lead
• Capture, qualify and nurture leads from these campaigns (online) & trade shows, Product Development Center Visits and Customer Innovation Center workshops.

Market operation initiatives:

• Execute marketing activities per the Market Growth Roadmap and market operational plans with customers and Tetra Pak campaigns

Develop new avenues of growth:

• Support Business Development teams to develop new avenues of growth.

Manage promotional investments and other marketing tools related to the Customers under responsibility:

• Engage with Global marketing leadership to align priorities as per Market Growth Roadmap to ensure proper activities
• Effectively deploy local promotional investments, manage the budget and ensure compliance

Ensure portfolio strategy aligns with market growth plan:

• Contribute to the portfolio deployment strategy & align and agree with portfolio on deployment roadmap with customers (including categories and products)

Support prioritizations and execution of Tetra Pak Institutional campaigns

We Believe You Have

• Min 2 years of Marketing Experience in a B2B or FMCG company
• Commercially minded with the ability to develop marketing initiatives to drive business results
• Analysis skills with the ability to extract and interpret data from various sources and transform it into actionable insights and recommendations
• A true team player, with the ability to work effectively with teams and vendors in a cross-functional, multi-cultural environment, often with virtual teams
• Confident in presenting to Senior Management
• Structured in approach, strong planning skills and attention to detail
• Self-motivated, proactive, and able to work independently
• Fluent in written and spoken English and Swahili is a mandatory requirement.

We Offer You

• A variety of exciting challenges with ample opportunities for development and training in a truly global landscape
• A culture that pioneers a spirit of innovation where our industry experts drive visible results
• An equal opportunity employment experience that values diversity and inclusion
• Market competitive compensation and benefits with flexible working arrangements

If you are inspired to be part of our promise to protect what's good; for food, people, and the planet, apply through our careers page at https://jobs.tetrapak.com/.

This job posting expires on 16 September 2025.

If you have any questions about your application, please contact Ayesha Iftikhar.

Diversity, equity, and inclusion is an everyday part of how we work. We give people a place to belong and support to thrive, an environment where everyone can be comfortable being themselves and has equal opportunities to grow and succeed. We embrace difference, celebrate people for who they are, and for the diversity they bring that helps us better understand and connect with our customers and communities worldwide.