Director Of Marketing

Director Of Marketing

At Tennis Australia, we're creating a more playful world through tennis – for everyone. From grassroots to Grand Slams, tennis brings people together, inspires communities, and builds champions on and off the court.

We're a team of imaginative and passionate people who believe in the power of sport to make a difference. If you're ready to help us serve up real impact, we'd love to hear from you.

We're committed to reflecting the communities we work and play in. We strongly encourage applications from women, Aboriginal and Torres Strait Islander peoples, LGBTQI+ individuals, people with disability, and people from culturally diverse backgrounds.

About The Role

The Director of Marketing will lead the development and execution of Tennis Australia's National and International marketing strategy to grow fan engagement with our events, tennis participation, commercial revenue, and brand equity. This role is responsible for driving innovative, data-led, and audience-focused marketing across all touchpoints. The key products in scope include the Australian Open and the Australian swing of ATP/WTA events across the country, grassroots tennis products, and complementary disciplines, including Padel and Pickleball.

In this role you will:

• Develop and own the overarching marketing strategy across events, participation (grassroots), brands, and commercial objectives.
• Manage digital transformation and innovation across CRM, Marketing automation, mobile, social, and web platforms in close collaboration with the Technology Team and Ticketing partners.
• Lead Tennis Australia's understanding of cultural trends both locally and globally, to drive alignment on Tennis Australia's strategic position and key actions.
• Collaborate with all revenue driving teams (ticketing & hospitality, sponsorships, media rights, merchandise, F&B) to drive monetization and brand growth.
• Drive brand representation and storytelling across all events, particularly in the design of the Australian Open precinct.
• Lead, mentor and inspire a high performing Marketing team across Tennis promotion, Events promotion, management of brands, CRM, and the internal creative team.

About You

To be successful in this role you will have:

• Extensive experience in Commercial or Marketing roles involving significant stakeholder management across multiple functions.
• The ability to balance creative and innovative thinking with deep, structured, critical thinking to drive efficiency and large-scale problem solving.
• A strong understanding of Commercial Partnerships beyond Marketing.
• Knowledge of major events and Australian/global media landscapes.
• Experience in partnering closely with revenue teams to achieve targets with hustle and agility.
• Hold (or be willing to obtain) a current Police Check and Working with Children Check.
• Preparedness to be flexible in regard to working hours and arrangements relating to work associated with Tennis Australia.

What's To Love?

• Career development with a range of formal education and on the job training opportunities.
• Tickets to the Australian Open plus Superbox tickets to events at Rod Laver & Melbourne Arena.
• Monthly health & wellbeing activities with access to CorePlus Pilates.
• Onsite gym, tennis facilities & free on site car parking.
• Salary packaging & a range of discounts from our sponsorship partners.
• Attractive leave benefits - with up to 26 weeks of paid parental leave for all primary caregivers and Sorry Business and Ceremonial Leave for Aboriginal and Torres Strait Islander employees.
• We are proud to be recognised as an employer of choice for women by WORK180.

To Apply

If you think you're up to the challenge, we'd love to hear from you! Please submit your resume and cover letter via our online application system. Please note, only applications submitted through our system will be considered.

If you need assistance or adjustments to fully participate in the application process, please contact recruit@Tennis.com.au.

Applications close 8th June 2026, however we will be reviewing applications as they are received, therefore this role may close sooner if we find the right candidate.

Tennis Australia is committed to providing a safe environment for all tennis participants, including children and young people. It is essential everyone involved with delivering tennis in Australia understands their responsibility in relation to child-safety.

We believe playing makes life better and we are always on the lookout to talented people to join our team and help us create a playful world through tennis.

Even if we are not currently advertising the position that you are looking for today, we may be tomorrow. There are a number of ways that you can keep up-to-date with new opportunities as they happen.

We encourage you to create a profile and register for our job alerts, as well as follow Tennis Australia on LinkedIn to stay up to date on the latest news and opportunities.