Marketing Manager - Structured Finance

Caterpillar Inc. Marketing Role

Your work shapes the world at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Our common values and focus on inclusion and respect drive the decisions made by our company, teams, and people. This is why we are committed to hiring and building diverse teams representative of the customers we serve globally. When you join our team, you can apply your unique life and job experiences and work in an environment where your ideas are heard, your contributions are celebrated, and your whole-self matters.

About Cat Financial: Cat Financial is a subsidiary of Caterpillar Inc., the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives. For more than 40 years, Cat Financial has provided a wide range of financing solutions to customers and Cat® dealers for machines, engines, Solar® gas turbines, genuine Cat parts, and services. Headquartered in Nashville, Tennessee, Cat Financial serves customers globally with offices and subsidiaries located throughout North and South America, Asia, Australia, Europe, and Africa. Visit cat.com to learn more about Cat Financial.

Role Definition

Manages the Cat Financial Structured Finance Marketing Function for Resource Industries and Energy and Transportation Segments.

Responsibilities

• Developing, recommending, and implementing market research plans for key products and services; collaborating on brand positioning, databases, and direct response.
• Developing strategic plans for business growth and development of new products or services; coordinating the implementation of plans.
• Presenting overall marketing plans and strategic direction for each segment covered to senior management for funding approval and support.

Skill Descriptors

Business Acumen: Knowledge of business concepts, tools, and processes that are needed for making sound decisions in the context of the company's business; ability to apply this knowledge appropriately to diverse situations.

Level Basic Understanding:

• Works to understand the business priorities of internal and external clients.
• Describes profitability drivers and considerations.
• Describes desired or actual business results in measurable scales or terms.
• Explains how the organization makes money.

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Level Extensive Experience:

• Facilitates creation of the 'right' products and services to resolve customer business issues.
• Fosters strong customer relationships via delivery on commitments, open communication, and on-going feedback/improvement.
• Advises others on creating customer focused environments in various scenarios.
• Anticipates customer needs, focusing efforts to proactively meet needs and exceed customer expectations.
• Measures and observes customer satisfaction levels to ascertain and implement service improvement alternatives.
• Communicates and models the criticality of customer focus as an organizational strategy.

Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.

Level Working Knowledge:

• Conducts business with one or two other countries.
• Follows policies and procedures governing business activities with another country.
• Obtains information regarding operational issues of other countries when making business decisions.
• Assesses key legal, regulatory, and financial issues specific to a particular country.
• Recognizes behaviors that promote or stunt effective relationships in that country; acts accordingly.

Effective Communications: Understanding of effective communication concepts, tools, and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Level Extensive Experience:

• Reviews others' writing or presentations and provides feedback and coaching.
• Adapts documents and presentations for the intended audience.
• Demonstrates both empathy and assertiveness when communicating a need or defending a position.
• Communicates well downward, upward, and outward.
• Employs appropriate methods of persuasion when soliciting agreement.
• Maintains focus on the topic at hand.

Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.

Level Working Knowledge:

• Develops basic persuasive arguments.
• Discusses organizational culture around providing input on decisions.
• Uses active listening skills and probing techniques to surface opportunities to influence.
• Identifies who the decision makers are and how they receive information.
• Regularly presents ideas or suggestions to associates in persuasive terms.

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

Level Extensive Experience:

• Communicates to clients regarding expectations of all parties.
• Participates in negotiating the terms of the business relationship.
• Conducts periodic reviews of work effort, progress, issues, and successes.
• Maintains productive, long-term relationships with clients or vendors.
• Creates opportunities to educate support teams on client priorities.
• Empowers others to establish collaborative, healthy relationships.

Judgment and Decision Making: Knowledge of the decision-making process; ability to carefully evaluate the impact of emerging business situations and choose the best path forward communicating actions and activities that maximize organizational performance.

Level Working Knowledge:

• Discerns between 'signal' and 'noise' when considering courses of action.
• Selects the right activities to work on from a range of competing priorities.
• Stands by decisions in the face of conflict or unexpected outcome.
• Makes the transition from evaluation to conclusion readily and in a timely manner.
• Revists decisions when appropriate, but infrequently and without disrupting focus.

Strategic Thinking: Knowledge of the importance of 'big picture' thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

Level Working Knowledge:

• Implements the group's go-to-market strategy.
• Raises awareness of potential strategic alliances and partnerships.
• Explains elements of the strategy to others and encourages questions.
• Monitors marketplace trends, opportunities, and vulnerabilities; reports findings.
• Makes sound recommendations when faced with complex and contradictory alternatives.

Summary Pay Range:

$135,240.00 - $237,564.00 Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance, and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)
• 401(k) savings plans
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSAs)
• Health Lifestyle Programs
• Employee Assistance Program
• Voluntary Benefits and Employee Discounts
• Career Development
• Incentive bonus
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement