Advertising Account Executive

Comcast Advertising Sales Role

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Summary

Responsible for developing, servicing and maintaining a base of local clients and/or agencies who purchases advertising space or other media services to achieve established annual sales goals within assigned sales team. Offers zone buying to allow small advertisers the opportunity to reach only the customers in their retail trading areas. Works with moderate guidance in own area of knowledge. This is a medium-budget role.

Job Description

Core Responsibilities

• Seeks new customers by continuously prospecting following Company's planned sales strategies and tactics.
• Analyzes, develops and presents market research and advertising proposals to support client activities and products.
• Assists in developing marketing activities to generate local ad sales revenue.
• Interacts with various internal departments to carry out client requirements such as scheduling advertising; monitor account activities and monitor and manage collections.
• Maintains up-to-date customer and prospect records and participate in development of sales forecasts.
• Completes required documentation and reporting for the proper processing of contracts, advertising schedules, sales calls and expense reports.
• Analyzes confidential information, prepares reports, manuals, agendas and general correspondence.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

How To Be Successful In This Role

This role requires a persistent approach to daily and weekly cold calling and outreach to secure next-step discovery and capabilities meetings.

Consistent follow-up with prospects to swiftly move them through the sales funnel—from cold call, to discovery, to proposal, to close—and then maintain that business on a monthly, quarterly, and annual basis.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications. Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills

New Customers; Sales Objectives; Sales Calls

Education

High School Diploma / GED

Relevant Work Experience

2-5 Years

Job Family Group

Sales