Digital Marketing Manager - BI & VAPS
Telesure Investment Holdings
Join Tih, Home To Some Of South Africa's Leading Financial Service Providers, And Grow Your Career While Being Part Of An Organisation With Purpose.
Proactive and results-driven Digital Marketing Manager with a strong ability in Paid Search and Display. This role requires a comprehensive understanding of all digital marketing channels, such as Social Media and SEO to ensure cohesive campaign execution and performance. A key responsibility will be driving sales targets for Business Insurance (BI) and Value-Added Products (VAPs) through effective stakeholder management, strategic planning, and performance optimisation across platforms.
Relationship Management / Account Management: Proactively build relationships with key stakeholders and serve as a trusted point of contact for Digital Marketing counsel. Identify and build relationships with key decision makers and influencers within the organisation and to enable effective two-way flow of information and resolution of issues. Manage ongoing relationships with key stakeholders to ensure their needs are met. Understand and be confident advising stakeholders of the implementation of paid, earned and owned digital media activities that have measurable results.
Campaign and Project Deliverables: Plan and lead the delivery of a range of information gathering, analysis, and stakeholder consultation activities and specify, negotiate, and agree on project deliverables. Monitor and ensure targets are met for campaigns and communicate relevant findings to stakeholders.
Operations Management: Oversee operational activity within the Digital Team with guidance from senior colleagues. Could involve responsibility for development or delivery (or both).
Insights and Reporting: Regularly prepare and coordinate the completion of various data and analytics reports. Conduct analysis on performance and statistics and relate findings to key stakeholders. Track performance of implemented initiatives and communicate performance results to relevant stakeholders.
Performance Management: Develop and propose own performance objectives; take appropriate actions to ensure achievement of agreed objectives, using the organisation's performance management systems to improve personal performance. Manage and report on team performance; set appropriate performance objectives for direct reports or project / account team members and hold them accountable for achieving these, taking appropriate corrective action where necessary to ensure the achievement of team / personal objectives.
Agency Management (External): Manage important Agency relationships and oversee relationship management.
Digital Marketing Strategy Development & Implementation: Contribute to the definition of the digital marketing strategy and plan by providing input regarding the implementation of initiatives. Develop tactical plans for optimising resources and assets being managed within the digital marketing department. Execute plans and briefs and manage the internal and external approval process. Deliver high-level consultancy to ensure client business and communication objectives are met Oversee quality in all areas of client, media and internal correspondence and consultancy.
Process Development & Implementation: Help develop and refine operational processes for the Digital function within Group Marketing.
Digital Brand Management: Develop and/or deliver a digital brand plan for an individual brand under guidance from senior colleagues. Leadership and Direction: Communicate the local action plan; explain how this relates to the function's strategy and action plan and the broader organisation's mission and vision; motivate people to achieve local business goals.
Education: Grade 12/ SAQA Accredited Equivalent (Essential); B. Degree or equivalent (Essential); Hons. Degree / MBA (Advantageous)
Experience: 5-7 years' of online, mobile, messaging experience (Essential); Experience in Financial Services Industry (Advantageous). 3-6 years' experience of planning and managing resources to deliver predetermined objectives as specified by more senior managers (Essential)