SVP, Brand And Network Sales

SVP, Brand and Network Sales

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

TEGNA is building a forward-thinking Sales leadership team to drive innovation and excellence across our company. As part of this effort, we are hiring a Senior Vice President of Brand & Network Sales to deliver TEGNA's audiences and solutions across all platforms (TV, Streaming, and Digital) to leading brands and Agencies purchasing audiences across Network media.

Reporting to the Chief Revenue Officer, the SVP Brand & Network Sales is expected to unlock dollars from this incremental source of demand, complimenting the inherent advertiser opportunity in our 51 local markets, and transforming the company's revenue mix and future-proofing the health of our business.

What this job is: a hands-on, highly visible sales leadership position that requires extensive face-to-face activity with clients and prospects.

What this job is not: a "manage from the Tower" leadership position, this role leads from the front.

Finally, this role will lead a team that serve our clients with behaviors which align to TEGNA's Core Values:

• We Win: Our clients achieve desired results, and we hit our revenue targets
• We Work Smarter: We use AI to perform more "commodity-like" work which gives us more time to provide value-added solutions to our clients
• We Demand the Truth: We provide client solutions using data-supported recommendations, transparency, and attribution
• We Do the Right Thing: Self-explanatory. We do this with clients and one another.

Core Responsibilities:

• Forge new partnerships directly with CMOs and brand leaders to develop custom, large-scale media partnerships that go beyond traditional ad buys
• Design and execute a creative "marketing-first" approach to sales, building unique, cross-platform media buys that leverage TEGNA's full suite of TV, streaming, and digital assets. This includes creating sponsored programming and unique content integrations
• Actively explore and build relationships with large digital agencies (or digital arms of Hold Co's) to drive direct deals for TEGNA's programmatic and CTV inventory, expanding revenue from new sources
• Develop and lead a third-party monetization strategy to partner with external companies that can help sell and optimize TEGNA's inventory
• Lead deal-making from the front, personally sourcing and closing complex, high-value partnerships without relying on the existing local sales forces. This role is about creating new business, not managing the current pipeline.

Qualifications:

• Minimum 15 years of direct sales and sales leadership experience with a demonstrable history of creating and closing multi-platform, strategic, and creative partnerships with major brands and agencies
• Proven ability to "think bigger" than traditional ad sales, with a history of developing new, high-value revenue streams, such as sponsored content, branded entertainment, or unique programmatic solutions
• Extensive knowledge and a strong rolodex of connections at the CMO level, as well as with key decision-makers at leading digital and media agencies
• Experience in complex deal negotiation with an emphasis on creating win-win scenarios that provide brand value beyond traditional ad placements
• Must be a self-starter and hands-on dealmaker with the ability to build and execute a sales strategy independently, as this role is focused on direct, high-level business development rather than leveraging an existing sales force
• Ability to travel up to 50% -- go where the money is

Base salary of $250,000–$400,000 plus bonus and long-term incentives.

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com.

Recruiting Fraud Alert: To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains. Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.