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Senior Account Manager

Manage and optimize complex OTT advertising campaigns for key clients
Any TEGNA Station Location
Senior
8 hours agoBe an early applicant
TEGNA

TEGNA

An American broadcast, digital media, and marketing services company that owns television stations in over 50 markets.

Senior Account Manager

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

Premion seeks an experienced Senior Account Manager, who will be responsible for partnering with assigned sales teams to manage the company's key accounts by developing and maintaining relationships with agencies and clients and maximizing incremental revenue opportunities within. As a Senior Account Manager, you will be tasked to manage the day-to-day operations of your accounts by working with your sales counterparts to develop, execute and manage complex OTT campaigns.

Responsibilities:

  • Partner with Sales, Planning and Operations teams on all aspects of campaign planning, launch execution, optimization and post-campaign recaps for strategic clients
  • Collaborate with designated sales team to provide a high level of customer service by means of daily interaction with existing agency contacts and client partners
  • Establish customer KPIs and work with internal partners to measure progress and proactively address issues as they arise; advocate for client in internal stakeholder conversations
  • Develop and deliver business reviews that highlight key wins and opportunities; prepare weekly and monthly delivery reporting; identify new strategic opportunities for existing customers and make recommendations for implementation
  • Serve as initial POC for billing discrepancies
  • Own client communication as necessary with any custom implementations – website pixel implementation, first party data onboarding, custom reporting needs, etc
  • Mentor account management colleagues on role-specific best practices; work with CS Management team to create and present training materials

Requirements:

  • 4+ years of relevant advertising experience; previous experience in account management/client services required
  • Demonstrated success at working with cross-functional teams and building strong relationships internally and externally; ability to balance competing priorities across multiple projects
  • Proven track record of client-centric communication, stakeholder management and ability to drive incremental revenue
  • Strong attention to detail, excellent follow-up and ability to generate creative solutions to meet client needs without close supervision
  • Experience managing major national accounts with positive client feedback and retention
  • Experience with ad technology platforms and CRM systems – FreeWheel, Salesforce, Placements.io preferred
  • Experience with 3rd Party Tracking platforms – DCM, DoubleVerify, Innovid
  • Proficient in PowerPoint, Word, Excel
  • Phoenix OR New York-based position

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law.

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Senior Account Manager
Any TEGNA Station Location
Sales
About TEGNA
An American broadcast, digital media, and marketing services company that owns television stations in over 50 markets.