Performance Marketing Specialist

Performance Marketing Specialist

KUSA KTVD-TV Denver

Performance Marketing Specialist – Social Media & Mobile App Downloads

Reporting To: Sr. Director of Performance Marketing

Location: Denver, CO

About the Role

We are seeking a results-driven Performance Marketing Specialist to lead paid social and mobile app user acquisition campaigns. This role is ideal for a data-driven marketer who thrives at the intersection of strategy, execution, and analytics. You will be responsible for building, launching, and optimizing performance marketing campaigns across major social platforms and app install networks to drive efficient subscriber growth and maximize ROI. As part of the Growth Marketing team, you'll collaborate cross-functionally with creative, product, and analytics teams to scale our marketing efforts, unlock new growth opportunities, and deliver measurable business impact.

Key Responsibilities

• Develop, execute, and optimize paid social media campaigns (Meta, TikTok, LinkedIn, YouTube, etc.) to drive awareness, engagement, and conversions.
• Manage mobile app install campaigns across channels such as Meta, Apple Ads, Google App Campaigns, programmatic networks, etc.
• Partner with analytics and data science teams to define, track, and optimize performance KPIs such as CPI, CAC, LTV, and CPHW.
• Lead ongoing A/B and multivariate testing (creative, copy, audience, bidding strategies) to maximize efficiency and learnings.
• Collaborate with creative teams to brief, develop, and iterate on high-performing ad assets tailored for each platform.
• Monitor campaign performance daily, troubleshoot issues, and provide data-backed recommendations for optimization.
• Manage budgets, pacing, and forecasting to deliver growth goals within efficient ROI/ROAS parameters.
• Report campaign results and insights to stakeholders, providing clear recommendations for scaling, reallocating, or testing.

Qualifications

• 3+ years of hands-on experience in performance marketing, with a focus on paid social and mobile app user acquisition.
• Proven track record managing budgets and delivering results (e.g., reducing CPI, improving retention, or increasing LTV).
• Deep knowledge of platforms such as Meta Ads Manager, TikTok Ads, LinkedIn Ads, Google App Campaigns, etc.
• Experience with mobile measurement partners (MMPs) such as Adjust, AppsFlyer, or Kochava.
• Strong analytical skills with proficiency in Excel/Google Sheets; experience with analytics tools (e.g., GA4, NPAW, Tableau, Looker, or similar).
• Excellent communication skills and proven ability to collaborate cross-functionally with product, creative, and analytics teams.
• Self-starter mindset with the ability to thrive in a fast-paced, test-and-learn environment.
• Salary range: $70K - $90K

Benefits

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

EEO statement

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law.

Recruiting Fraud Alert

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains. Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.