Martech Engineer

MarTech Engineer

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

The MarTech Engineer is the technical expert and owner of our marketing activation stack. This role serves as the critical bridge between the data platform and our marketing teams, responsible for designing, implementing, and managing the data flows and integrations that power personalized customer journeys and targeted campaigns.

Responsibilities:

• Lead the technical strategy, implementation, and operational management of our Customer Engagement Platform (Braze) and Mobile Measurement Partner (Kochava).
• Design and build robust, scalable integrations to facilitate the activation of audiences from our CDP/Snowflake to various downstream marketing and advertising platforms.
• Collaborate with the Growth Marketing team to technically implement sophisticated, multi-channel campaigns, leveraging real-time data for personalization.
• Work with the Ad Sales team to create and syndicate audience segments for targeted advertising, ensuring data privacy and compliance.
• Manage the technical aspects of identity resolution and consent management platforms as they pertain to the MarTech ecosystem.
• Troubleshoot and resolve complex technical issues across the MarTech stack, including SDK integrations, API connections, and data discrepancies.

Requirements:

• 5+ years of experience in a technical marketing, marketing operations, or data engineering role.
• Deep, hands-on expertise with a major CEP like Braze or Iterable, including API usage, campaign setup, and personalization logic.
• Hands-on experience with a major MMP like Kochava.
• Strong proficiency in SQL for querying a data warehouse like Snowflake to perform audience segmentation and analysis.
• Experience with REST/SOAP APIs for integrating marketing platforms.
• Solid understanding of mobile app and web data collection, including event tracking and SDK implementation.
• Experience with a CDP like RudderStack for event collection and routing.
• Familiarity with product analytics tools like Amplitude.

Desired Skills:

• Knowledge of privacy regulations (e.g., CCPA, GDPR) and their impact on marketing technology.
• Scripting skills in Python for automation and data manipulation tasks.

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law.

Recruiting Fraud Alert: To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains. Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.