Digital Sales Strategist

Digital Sales Strategist

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

A TEGNA Digital Sales Strategist supports the sales team by creating and implementing digital media solutions for clients, ensuring campaign success through pre-sales strategy, management, and post-sale optimization. This role requires expertise in digital marketing, platforms like Premion (OTT), client relationship management, and cross-functional collaboration to deliver strong ROI and meet client objectives. Key Responsibilities:

• Pre-Sales Strategy: Assist Account Executives in understanding client needs and designing custom digital and broadcast advertising solutions.
• Campaign Management: Oversee the launch and day-to-day execution, optimization, and fulfillment of digital ad campaigns.
• Client Support: Provide strong communication and collaboration with clients and internal teams to ensure successful outcomes and high customer satisfaction.
• Revenue Growth: Identify new revenue opportunities by upselling current clients and cross-selling TEGNA's portfolio of digital and streaming products.
• Technical Expertise: Maintain deep knowledge of TEGNA's products, digital platforms, and advertising technologies, including OTT (Over-The-Top streaming), targeted display, and first-party data solutions.
• Reporting and Optimization: Implement attribution models to demonstrate campaign impact and provide insights to improve performance.

Required Skills and Experience:

• Experience: 3-5 years in digital marketing sales support or digital ad operations.
• Technical Knowledge: Expert understanding of digital advertising principles, platforms (including OTT and targeted display), and performance tracking.
• Sales Acumen: Strong ability to prospect for new revenue, identify client needs, and develop solutions.
• Collaboration: Excellent communication, presentation, and interpersonal skills to work effectively with clients and internal teams.
• Software Proficiency: Expertise in Microsoft Office and CRM software like Salesforce.
• Organizational Skills: Demonstrated ability to manage multiple projects and maintain strong organizational skills in a fast-paced environment.

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com.

Recruiting Fraud Alert: To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains. Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.