VP, Digital Sales, Retail & Wealth Foreign Exchange

VP, Digital Sales

TD Securities (TDS) is a top two dealer in Canada with a growing US business and global execution capabilities, offering a full suite of capital markets and corporate and investment banking products. Global Foreign Exchange (GFX) is a key contributor to the overall success of TDS, delivering revenue and liquidity to the firm from various sales and trading business lines. Within North America, GFX is comprised of the following business units: Corporate, Institutional, Commercial, and Retail/Wealth.

The Retail & Wealth Distribution and Product Innovation group offers Foreign Exchange, Precious Metals, and Investment products sold through the Retail and Wealth channels of TD Bank Group, with a focus on delivering products and services to customers of TD Canada Trust, TD Wealth, TD Commercial Banking, and TD Bank, America's Most Convenient Bank. The team's mandate is to increase profitability and to manage the day-to-day elements of the business, including product development, risk management, marketing and communication, digital sales, product innovation, and reporting/analytics.

We seek self-motivated individuals who want to work in a fast-paced and high-impact business and who are committed to making a difference in the client experience with TD. We are looking for talented leaders to join an energized team that will deliver on TD Securities' strategic objectives.

The VP, Digital Sales is a digital product owner role and will be responsible for the day-to-day ownership of the retail TD Precious Metals (Canada) digital store. This includes ownership of the product roadmap and various strategic integrations with a focus on revenue generation, solving complex operating issues and optimizing processes. In this role, there is a strong need to innovate, optimize, and automate as both the business and the digital landscape continue to evolve and scale. As this part of the business continues to grow and expand, we are looking for an individual who understands how to efficiently launch, manage, operate, and grow eCommerce sites.

Reporting to the Director, U.S. Product Innovation and North American Marketing & Digital Sales, the successful candidate will need to quickly learn and adapt to a dynamic work environment while performing their job function at a high level and managing their time and priorities effectively.

Objectives of the role include:

• Build and manage key relationships with internal and external partners.
• Own and implement the Digital Sales strategic roadmap, managing continuous implementations and optimizations for the TD Precious Metals eCommerce site and integration of prioritized items for the TD Foreign Currency eCommerce site (in partnership with various partners, including Product Managers, the Retail FX and Metals Desk, and vendors).
• Collaborate with Marketing and Product colleagues on product launches and campaigns and partner with key stakeholders to enhance and optimize operational effectiveness of the eCommerce platform.
• Deliver on growth objectives, working closely with Marketing and leveraging tactics such as SEO, Paid Search, Email Marketing and Conversion Rate Optimization to drive revenue.
• Support ongoing site deployments, including product launches, marketing-related initiatives, strategic site enhancements, maintenance activities, and more (including site deployment planning/co-ordination and end to end testing activities etc.).
• Support (as needed) for project/release testing and eCommerce QA (e.g. integration, business acceptance, performance, operability, and deployment verification).
• Lead for troubleshooting and issue resolution on operating issues of varied complexity and size.
• Lead process optimization strategy and execution; this includes partnering with key stakeholders to enhance and optimize operational effectiveness for our eCommerce sites.
• Stay current on eCommerce trends to maximize business opportunities.
• Innovate with purpose – seek opportunities to automate and drive efficiencies.

Qualifications / Skills / Experience:

• Proven prior experience with digital sales and/or eCommerce.
• Proven ability to deliver results, problem solve and successfully bring projects and initiatives to market.
• Prior experience and/or in-depth knowledge on Marketing on tactics such as SEO, Paid Search, Email Marketing, and Conversion Rate Optimization.
• Prior experience with testing/QA (e. regression testing, business acceptance testing, test strategy and test case development).
• Critical thinker with the ability to manage day-to-day operations and proactively resolve issues to ensure efficient operation of digital stores 24/7/365.
• Strong analytical skills with the ability to deliver actionable recommendations from analysis.
• History of making an impact, developing and executing on strategies, and delivering superior results in both the short and long term.
• Team player with excellent consensus building skills; possesses a high degree of motivation and desire to collaborate with others, and to build and maintain relationships in a matrix reporting environment, comfortable working on cross-functional teams.

• Strong verbal and written communication, time management, and organizational skills.
• Self-starter with the willingness to work in a fast-paced, ever-changing environment.
• Experience and understanding of retail banking, foreign exchange, and precious metals is an asset.
• Familiarity with HCL Commerce, Adobe Analytics, and Salesforce Marketing Cloud or similar is an asset.
• Proficient/fluent in French is an asset.
• Additional Information:
• Minimum requirement of a 4-year degree (BBA or B.Comm, or equivalent).