Senior Group Manager, US SEO & Content Marketing Lead

US SEO & Content Marketing Lead

The US SEO & Content Marketing Lead will oversee SEO and public site content strategy, driving visibility, engagement, and growth across all TD business lines. Reporting directly to the Head of US Growth Marketing, this role oversees the development, delivery, and optimization of enterprise SEO initiatives. This role will oversee SEO and content programs supporting multiple US business lines and manage a seven-figure capabilities portfolio of vendor and agency partnerships.

As a strategic partner to the leadership team and key subject matter expert, this role will help define TD's SEO & AI-Search strategy to help TD succeed in a rapidly evolving search landscape. The role requires deep collaboration with Canadian Center of Excellence teams, product marketing, design, analytics, governance, and external agencies to align SEO and content efforts with enterprise priorities by integrating advancements in generative AI, structured data, and schema optimization.

This leader will manage two direct reports and oversee vendor relationships with external partners (Conductor, Yext, etc.) in addition to managing agency partners and internal content resources. The successful candidate will combine strategic thinking with strong stakeholder management, digital fluency, and people leadership to deliver high-impact SEO and content initiatives. Other responsibilities include building internal and external relationships, driving operational excellence and delivering clear POVs on digital trends.