Growth Marketing Manager

Growth Marketing Manager

Founded in 2018 by CPAs, tax attorneys, and software developers, Taxbit is creating an entirely new category to enable widespread compliant adoption of digital assets for the global economy. Taxbit's Software-as-a-Service (SaaS) platform streamlines and automates customers' tax reporting and accounting activities for digital assets.

Trusted by leading crypto, tech, and traditional enterprises, Big 4 accounting firms, and government agencies (including the IRS), Taxbit solves compliance challenges at scale amidst an ever-evolving regulatory landscape. Taxbit is backed by leading Silicon Valley VCs with teams located in New York City, San Francisco, Seattle, Salt Lake City, and Europe.

Opportunity for Impact

As Taxbit's Growth Marketing Manager, you'll help scale planning, executing, and optimizing strategic omnichannel programs to drive demand and grow revenue. This role blends strategic thinking with hands-on execution and will work cross-functionally with Sales, Product, Content, and Revenue Operations teams.

This role is ideal for someone excited to experiment, iterate quickly, and partner cross-functionally. You'll help evolve how Taxbit brings its value proposition to market through compelling digital experiences that engage prospects and generate pipeline.

Role and Responsibilities

• Manage strategy and execution across growth marketing channels (paid search, paid social, SEO, programmatic, webinars, and email nurture), driving pipeline and revenue growth
• Launch and manage strategic programmatic and paid campaigns
• Develop and execute account-based marketing (ABM) initiatives targeting key enterprise customers
• Support strategic website management work, including CRO Optimization, landing Page creation, and A/B testing
• Support SEO efforts through both technical and content-driven strategies, including owning an LLM-focused SEO strategy
• Consistently analyze and optimize performance across all programs, channels, and budgets
• Manage Taxbit's social media marketing strategy
• Build and scale email nurture, reactivation, and lifecycle campaigns in HubSpot
• Collaborate with sales and revenue operations to ensure marketing programs align with ICPs, personas, and funnel stages
• Drive effective utilization of the MarTech stack by identifying opportunities to streamline workflows, enhance reporting & analysis capabilities, and unlock operational efficiencies
• Stay current on digital marketing trends, tools, and best practices, bringing innovative ideas to the table

Professional Qualifications

• 5+ years of experience in growth or digital marketing, ideally within a high-growth B2B SaaS company
• Proficient in full-stack marketing, including strategy development, implementation, and analysis across multiple channels
• Proven experience running, optimizing, and scaling paid media campaigns (LinkedIn, Google Ads, etc.)
• Experience with marketing automation and CRM systems (Hubspot preferred)
• Strong analytical skills and ability to drive successful tactics & strategy from a range of data sources
• Strong understanding of SEO best practices and conversion rate optimization (CRO)
• Hands-on experience managing website content
• Ability to work cross-functionally, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment

Compensation

The base salary range for this role is $90,000 - $150,000. Specific roles may be eligible for incentive compensation, equity, and benefits. Actual compensation will vary depending on various job-related factors, including, but not limited to location, experience, level, and job qualifications.