Senior Manager, Customer Marketing

Senior Manager, Customer Marketing

Tatari is on a mission to revolutionize TV advertising. We work with some of your favorite disruptor brands—like Calm, Vuori, Rocket Money, and hundreds more—to grow their business using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience. Our technology and services are pushing the industry forward, enabling businesses of any size to advertise on TV.

Named one of the 16 Hottest Ad Tech Companies by Business Insider and Best Places to Work by Inc. Magazine, Tatari is experiencing rapid growth. Our executive team is comprised of former founders and senior leaders at fast-rising startups like Shazam, TrueCar, AdapTV, and LiveRail and larger, more established tech companies like Amazon, Google, Meta, Microsoft, and Yahoo. Tatari is seeking a strategic and results-driven Senior Manager of Customer Marketing to build and scale our customer and lifecycle marketing function. This role will be responsible for driving pipeline acceleration, client expansion, retention, and loyalty through integrated campaigns, in close collaboration with Sales, Customer Success, and Product Marketing. This is a high-impact role focused on turning our client base into a long-term growth engine.

You'll join a fast-paced, high-performing marketing team that's reshaping the TV advertising category—and you'll play a key role in helping us convert interest into revenue, and revenue into retention.

Responsibilities

• Own the strategy and execution of full-funnel revenue marketing programs: onboarding, demonstrating areas of opportunity for clients to scale, expansion, and retention campaigns
• Partner closely with Sales and Customer Success to identify and prioritize marketing programs that support account growth goals
• Develop lifecycle email programs that improve client engagement and product adoption
• Launch ABM-style campaigns for strategic accounts or cohorts
• Build and maintain performance dashboards that connect marketing activities to revenue outcomes (retention, expansion, LTV)
• Work cross-functionally with Content, Paid Media, and Product Marketing to align messaging and delivery
• Test and optimize campaign performance across email, in-product messaging, webinars, and events
• Manage marketing automation workflows and segmentation strategies

Qualifications

• 5–7 years of B2B marketing experience, with a bonus if you have focused on on lifecycle, customer, or revenue marketing
• Proven track record of designing and executing campaigns that drive retention and expansion
• Strong understanding of marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• Analytical mindset with experience measuring campaign ROI and contribution to pipeline
• Exceptional cross-functional collaboration skills
• Experience working in SaaS, MarTech, or AdTech is a plus

Bonus Points

• Experience launching customer advocacy programs
• Familiarity with media buying or advertising platforms
• Strong writing skills and an eye for crafting compelling customer narratives

Benefits

• Total compensation - $140,000-$170,000/Annually
• Equity compensation
• Health insurance coverage for you and your dependents
• Unlimited PTO and sick days
• Snacks, drinks, and catered lunches at the office
• Team building events
• $1,000 annual continued education benefit
• $500 WFH reimbursement
• Monthly lifestyle spending reimbursements
• FSA and commuter benefits
• Monthly Company Wellness Day Off
• Hybrid RTO of 2 days per week. THIS IS AN IN-OFFICE POSITION

At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.