Sr Manager Digital Marketing Strategy, Discretionary

Senior Manager, Digital Marketing Strategy

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture.

Right along with Target's distinctive retail brand, we are constantly improving and innovating our digital shopping experience. Are you ready to excel in the fast-changing retail environment? Are you a customer service enthusiast who's curious about the guest and can see the shopping journey through their eyes? Then you'll have success on the Digital Strategy & Platform team, whose goal is to offer guests a seamless online shopping experience across our platforms—including Target.com and the store network's fulfillment capabilities. Here, you'll collaborate to create and implement the digital strategies that enrich the online experience through the right mix of personalization, simplicity and intuitiveness. Your ideas will support Target in complementing the beloved in-store shopping interaction with a convenient, reliable and instantly gratifying digital experience.

As a Senior Manager, Digital Marketing Strategy you will elevate Target's beloved experience to the digital shopping experience that achieves aggressive business growth goals. You will lead the development of guest engagement strategies that optimize digital performance, improve conversion, and deliver seamless, joyful shopping experiences. You are consumer obsessed and will work cross functionally to drive integrated digital engagement strategies, while always evolving for the future. This role requires a strategic digital marketing mindset, reporting & analytical skills complimented by creativity and an eye for trend, strategic activation, team and enterprise leadership.

Core responsibilities include:

• Content Strategy. Drive the development and execution of content strategies, partnering with peers across Marketing & Digital to ensure alignment of overall channel strategies. Take business priorities and distill them into guest-centric experiences. Craft briefs to effectively activate creative partners, ensuring content is highly performative while upholding brand and creative integrity.
• Analytics & Insights. Monitor, understand, and utilize data and key metrics from varied sources (devices and platforms, guest behavior, market trends, and competitive insights) to optimize short-term performance and to inform long-term strategies. Provide insights to partner teams and identify performance opportunities. Leverage data & insights to prioritize actions for the team.
• Communication: leverage your strong written and verbal communication skills to onboard partners & leaders to your strategies across a broad spectrum of partners including executive leadership in Digital, Merchandising and Marketing.
• Innovation & Continuous Improvement: Embrace a founder's mindset, continuously identify opportunities for innovation in merchandising, technology, and processes to benefit the business, guest & team.
• Results & Financial Accountability: Maintain a strong sense of accountability for delivering financial results through marketing levers, ensuring strategies align to goals.
• Team Culture: Promote and model key Target behaviors. Champion diversity and inclusion. Create an atmosphere of teamwork, collaboration, agility, attention to detail, and drive.
• Cross-Functional Partnerships. Establish strong cross-functional and cross-channel partnerships across Target. Act as a trusted expert & thought partner across the CFTs you lead & participate in.

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target's needs. A Hybrid/Flex for Your Day work arrangement means the team member's core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.