Sales Associate II

Sales Associate II

Coach is an international fashion house founded in New York in 1941. Inspired by the creative vision of our creative director and the inclusive and courageous spirit of our hometown, we create beautiful things, designed to last, so you can be yourself.

Coach is part of the Tapestry portfolio – a global home of brands committed to expanding all that is possible.

As part of the Tapestry family, we are part of a global home of brands that show unwavering optimism and are committed to being innovative and totally inclusive. Visit the Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

The role of Sales Associate is an integral part of the overall success and efficiency of the store: it requires direct attention to our brand commitment in customer service and in achieving results.

Responsible for the application of Coach service and sales models, creating a positive first impression, developing ongoing customer relationships through a personalized experience, and leaving a positive and lasting impression.

ON THE SALES FLOOR:

• Understands organizational objectives and makes decisions that align with business priorities.
• Takes responsibility and commits to achieving results, while being aware of personal and store indicators; creates personal sales and loyalty strategies in partnership with the management team.
• Develops short and long-term strategies to achieve performance goals and objectives.
• Takes responsibility for personal survey results and implements plans to improve and seize opportunities.
• Represents Coach as a brand ambassador.
• Demonstrates Coach sales and service expectations at all times.
• Understands local market changes that may impact commercial performance and supports the execution of local sales strategies and tactics.
• Develops business using sales strategies, loyalty, prospecting new customers, and maintaining productive and continuous relationships with customers.
• Creates positive impressions by presenting oneself in the best possible way, with attire in accordance with the Coach Style Guide.
• Builds credibility and trust as a personal fashion advisor, communicating a sense of fashion and good knowledge of the competition.
• Provides in-depth knowledge of products, including features, benefits, current offers, and overall product value.
• Stays informed and is able to clearly communicate current pricing and promotional strategy to customers.
• Discuss product features and increase sales using cross-selling skills.
• Perform cross-sales and encourage the addition of beneficial products that meet customer needs.
• Listen to customer needs and adapt approach based on signals.
• Meet the unique and individual needs of each customer.
• Manage multiple customers simultaneously and know when to detach when appropriate.
• Perform constant and sincere follow-ups with customers to influence/close the sale.
• Adapt personal sales techniques to contribute to store financial results.
• Build lasting and loyal customer relationships.
• Use Coach tools and technologies to support loyalty efforts.
• Create enthusiasm and positivity around a shared vision and mission.
• Encourage and foster a team selling environment.
• Foster a work environment based on teamwork, trust, and collaboration with internal and external clients.
• Stay solution-oriented; adaptable and flexible to changing needs of retail and store.
• Welcome feedback and adapt behaviors accordingly.
• Maintain a calm and professional attitude at all times.

OPERATIONS:

• Ensures that all daily tasks are performed without compromising service or Coach standards.
• Completes daily operational tasks, including store maintenance (sales floor and backroom), cash register, and visual merchandising according to Coach standards, consistently and punctually.
• Maintains a clean and tidy sales floor at all times.
• Complies with all retail sales policies and procedures in effect, including POS, Operations, and Asset Protection procedures.
• Replenishes the sales floor as needed.
• Supports in-store inventory process by processing shipments, stocking shelves, maintaining high standards of organization both in the backroom and on the sales floor.
• Supports the cash register as needed to process purchases, returns, and exchanges.
• Efficiently process customer transactions: purchase, return, exchange, special order, etc.
• Actively participate in store preparation by organizing functional areas, performing regular cleaning, maintaining high standards of organization, and meeting visual merchandising expectations.

REQUIRED COMPETENCIES:

• Results-oriented: Consistently exceeds goals. Always among the top performers. Performance-driven. Encourages excellence in oneself and others.
• Customer-oriented: Dedicated to meeting the expectations of internal and external customers. Uses customer feedback to improve products and services. Acts in the best interest of the customer. Builds effective relationships based on trust.
• Creativity: Generates many new and unique ideas. Easily makes connections between previously unrelated concepts. Brings real value to brainstorming sessions.
• Interpersonal skills: Gets along well with everyone, at all levels, both internally and externally. Builds constructive and effective relationships. Shows diplomacy and tact. Handles tense situations with ease.
• Quick learner: Learns quickly in the face of new problems. Curious and versatile. Open to change. Analyzes successes and failures to improve. Loves challenges and adapts quickly.
• Perseverance: Approaches each task with energy and determination. Rarely gives up before finishing, even when faced with obstacles.
• Ambiguity management: Effectively handles change. Adapts easily. Makes decisions even without all the information. Stays calm in uncertainty. Accepts risks and the unknown.

ADDITIONAL REQUIREMENTS:

• Experience: 1 to 3 years of sales experience, ideally in a luxury retail environment. Knowledge of current fashion trends and market competition.
• Education: High school diploma or equivalent required; college degree is an asset.
• Technical: Knowledge of cash register systems, basic computer skills (iPad/laptop, mobile POS, Internet), use of walkie-talkie, understanding of price tags and product launches.
• Physical: Ability to work at a fast pace. Excellent communication with customers and team. Ability to move around the floor, shelves, and backroom; climbing, bending, kneeling are required. Ability to frequently lift up to 25 lbs and occasionally up to 50 lbs to process shipments/transfers.
• Schedule: Ability to meet Coach's availability requirements, including flexible hours, evenings, weekends, and holidays (including Black Friday, Mother's Day, Christmas Eve, Labor Day, etc.).

Note: This document serves as an example of the tasks and responsibilities of the position and does not constitute an exhaustive list of performance requirements.

Tapestry, Inc., parent company of the Coach brand, is an equal opportunity employer. We are proud to hire and develop the best talent. All employment decisions (recruitment, hiring, promotion, compensation, transfer, training, discipline, and termination) are based on the qualifications of the person and the requirements of the position in question, without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, religion, ethnic origin, nationality, citizenship, disability, marital status, military status, pregnancy, or any other legally protected basis.