Senior Manager, Content Creator & Social Media Marketing - Corporate New York

Social Media Content Creator

Tao Group Hospitality is home to some of New York City's most celebrated dining and rooftop experiences. Our Marketing Team is looking for a hands-on Social Media Content Creator to become the primary visual voice for a focused portfolio of our New York restaurant and rooftop venues. You'll shoot, edit, and publish original photo and video content that captures the beauty of our food, the energy of our spaces, and the culture our guests come back for. This is a creator role in every sense: you're behind the camera, in the edit, and pushing publish. To apply, submit your resume alongside a link to your portfolio, Instagram, or TikTok — somewhere we can see your work in context. We're especially drawn to candidates whose content makes food and spaces feel worth experiencing. Applications without a portfolio will not be considered.

Essential functions of the position include, but are not limited to:

• Shoot original photo and video content on-site across our dedicated portfolio. Capturing dishes, cocktails, plating details, ambient interiors, rooftop skylines, and guest moments that feel alive and authentic.
• Edit and produce short-form video (Reels, TikToks) and static imagery optimized for Instagram and TikTok, with a strong eye for food and lifestyle aesthetics.
• Develop and maintain a rolling content calendar in close collaboration with the Hotel Marketing Team, ensuring each brand has its own distinct visual identity and consistent posting cadence.
• Adapt your creative approach across the distinct venue personalities.
• Stay ahead of platform trends, audio cycles, and content formats, and translate them into content that feels native to each venue rather than borrowed from a template.
• Capture seasonal menus, chef features, cocktail programming, and special events as they happen — including weekend brunch service and rooftop activations.
• Monitor content performance across your venues and share insights with the team; use data to sharpen your creative instincts over time.
• Coordinate shoot timing with venue operations to get the best content without disrupting the guest experience.
• Occasionally support select nightlife and entertainment activations within the broader Tao Group portfolio.
• Assist and/ or complete additional tasks as assigned.

Education/working knowledge:

• 2–4 years of hands-on social media content creation experience, ideally with a strong portfolio in food, dining, or lifestyle — you've made a plate of food look like it deserves a reservation.
• Skilled content shooter in both photo and video — confident with a DSLR or mirrorless camera and equally comfortable shooting on iPhone in natural and ambient restaurant light.
• Proficiency in Adobe Premiere Pro and/or CapCut for video editing; Adobe Lightroom or Photoshop for photo work.
• Deep fluency in Instagram and TikTok — you understand what stops the scroll, what drives saves, and why pacing matters as much as the shot itself.
• A refined visual sensibility — you naturally think in composition, color, and mood, and can shift your aesthetic register between a meditative Japanese dining room and an open-air rooftop at sunset.
• Organized and self-directed: you can manage a multi-venue content calendar without being micromanaged.
• Genuine passion for food, dining culture, and the New York restaurant scene — this isn't a category you cover, it's one you live in.
• Availability to work weekends and some evenings, especially during peak dining service and seasonal activations.
• Formal background in photography, videography, or a related creative discipline preferred.
• Experience shooting in low-light or high-ambient-noise dining and event environments preferred.
• Familiarity with social scheduling and analytics platforms preferred.
• Experience managing content across multiple distinct brand identities simultaneously preferred.
• Understanding of luxury hospitality aesthetics and how to balance aspirational content with approachability preferred.
• Proficient in Windows Microsoft Office, POS systems, Oracle knowledge preferred.

Skills / Physical Demands / Work Environment / Schedule:

• Ability to write, read, and verbally communicate.
• Must have strong problem-solving skills.
• Excellent written and verbal communication skills required.
• Ability to work under pressure and meet deadlines.
• Must have good positive energy throughout the day.
• Must be able to read the computer monitors and print legibly.
• Must be able to sit and/or stand for extended periods of time.
• Must be able to move quickly through work and set the pace in the office.
• Must be able to push and lift up to 25 lbs. with or without assistance.
• Small to Medium office environment.
• Office, Casino, Nightclub, Bar, Lounge, and/or Restaurant working environment.
• 5-25% Local Travel (United States).
• Work in an environment that is subject to varying levels of noise, crowds, and smoke, the severity of which depends upon the guest volume.
• May work extended hours irregular shifts, evening and/or weekend shifts, and holiday work may be required.
• Maintain a professional, neat, and well-groomed appearance adhering to Company standards.
• Must be effective as part of a team; ability to interact with internal and external customers, managers, and co-workers in a professional, courteous manner.
• Ability to maintain a high level of confidentiality.
• Ability to handle a fast-paced, busy, and somewhat stressful environment.