Senior Customer Marketing Manager - Acquisition

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Role Purpose

Drive the planning and execution of creative, effective acquisition campaigns. Work in cross-functional squads to deliver targeted, measurable campaigns that attract new customers and support commercial growth.

Main Responsibilities

• Develop and execute acquisition strategies across digital and traditional channels, ensuring alignment with brand and commercial goals.
• Create campaign briefs and manage end-to-end delivery of acquisition campaigns, including paid social and digital display, working with internal colleagues and external partners.
• Use data and analytics to identify target cohorts and optimise campaign performance.
• Ensure all acquisition activity complies with relevant regulatory and brand guidelines.
• Develop test-and-learn approaches for new acquisition channels and campaign formats, sharing learnings across the team.
• Collaborate with Product, Commercial, and Data teams to ensure acquisition activity is insight-led and cost-effective.
• Partner with the Brand & Digital Marketing, Digital and Product teams to ensure acquisition messaging is consistent and compelling across all customer touchpoints.
• Focus on key acquisition KPIs, providing recommendations for continuous improvement.

Knowledge, Skills & Experience

Knowledge:

• Deep understanding of customer acquisition strategies and best practices across digital and traditional channels.
• Strong grasp of the telecoms, utilities, or other consumer-facing sectors, including regulatory and compliance considerations.
• Familiarity with data analytics tools, CRM systems, and campaign management platforms.
• Awareness of competitor activity, market trends, and emerging acquisition channels.

Skills:

• Creative campaign development and test-and-learn mindset.
• Advanced analytical interpretation skills, with the ability to translate insights into actionable plans.
• Excellent commercial acumen, ensuring cost-effective acquisition.
• Strong project management skills, able to deliver multiple campaigns simultaneously to tight deadlines.
• Exceptional communication and stakeholder management skills, including agency and supplier relationship management.
• Ability to influence and collaborate effectively within cross-functional squads.

Experience:

• Significant experience in customer acquisition marketing, ideally in an in-house environment.
• Proven track record of delivering successful acquisition campaigns within strict budget parameters.
• Experience managing external agencies, partners, and suppliers.
• Demonstrated ability to use data and analytics to optimise campaign performance and report on KPIs.
• Experience working in agile, cross-functional teams.

Behaviours / Values Fit:

• Results-driven, commercially minded, and collaborative.
• Comfortable challenging the status quo and bringing new ideas.
• Focused on delivering for customers and the business.
• Adaptable, resilient, and able to work at pace in a fast-changing environment.