Head Of Lifecycle & Retention Marketing

Head Of Lifecycle & Retention Marketing

We're seeking a Head of Lifecycle & Retention Marketing to transform the organization and achieve business outcomes. The Head of Lifecycle & Retention Marketing will define the happy path and build a scaled lifecycle programs across acquisition, activation, engagement, retention, and reactivation. At Talkiatry, Retention and Activation is a cross-functional pod where the Head of is a critical partner.

You will oversee a full suite of owned channels (email, SMS, push and in-app) and build a high-performing team spanning Lifecycle messaging across automation, campaigns, transactional and patient care. You'll collaborate cross-functionally with leaders on the Executive team, Growth, Product, Data Engineering, Clinical Operations, and Partnerships.

Talkiatry transforms psychiatry with accessible, human, and responsible care. We're a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment.

60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low, and paperwork is unduly burdensome. With innovative technology and a human-centered philosophy, we provide patients with the care they need—and allow psychiatrists to focus on why they got into medicine.

You will:

• Partner with the CMO and senior leadership to define the happy path, lifecycle marketing vision and measurable impact on patient experience and retention.
• Develop and own the end-to-end patient lifecycle marketing strategy across acquisition, onboarding, engagement, retention, and reactivation.
• Build a best-in-class lifecycle organization, attracting, mentoring and developing a team of strategists, operators and production.
• Provide thoughtful analysis and identify blockers, milestones, and indicators that lead a patient to the happy path.
• Champion a culture of high velocity testing, measurement, and learning, using data to inform strategy and guide investment decisions.
• Lead and drive impactful campaigns and automation to influence Activation, Retention, and Adherence KPIs
• Can define 'best-in-class' Lifecycle and take the organization there
• Oversee the design, execution, and optimization of multi-channel lifecycle campaigns across email, SMS, push, and in-app messaging.
• Drive segmentation and compliant personalization strategies that leverage behavioral, clinical, and engagement data to only send performant and necessary messaging.
• Collaborate with Martech and Data Engineering to deepen lifecycle automation and trigger logic, ensuring timely and contextual patient communication.
• Define the KPIs and success metrics for lifecycle marketing programs, including conversion, activation, engagement, retention, reactivation, and LTV.
• Partner with Analytics and Data Science to operationalize predictive modeling, control group definition, cohort analysis, and attribution.
• Implement measurement and impact analysis. Provide regular performance reviews and insights to executive leadership.
• Influence Talkiatry's marketing automation stack (Iterable, Twilio, Mailgun, Hubspot), ensuring strong governance, deliverability, and innovation in personalization.
• Partner with Marketing Ops and IT on system integrations that enhance targeting, experimentation, and real-time communication capabilities.
• Ensure all programs meet HIPAA compliance and patient data privacy standards.

You have:

• 10+ years of marketing experience, with 5+ years leading high-performing lifecycle or CRM teams in consumer technology, healthcare, or other regulated industries.
• Proven success architecting and scaling lifecycle programs that materially improved retention, engagement, and lifetime value.
• Track record at delivering incremental value across the lifecycle. Versed in measurement, analytics to demonstrate impact from Lifecycle programs.
• Deep experience with Iterable (or comparable tools such as Braze, Salesforce Marketing Cloud, or HubSpot), including automation, segmentation, and testing frameworks.
• Data-driven strategist with proficiency in SQL, Looker, Omni, Thoughtspot, Mode, or Tableau, and experience translating insights into action.
• Exceptional leadership skills — able to motivate, develop, and empower a multidisciplinary team while influencing peers and executives.
• Creative problem solver who balances empathy, precision, and experimentation.
• Deep commitment to Talkiatry's mission and the belief that marketing can meaningfully improve access to mental health care.
• Bonus: Experience working in healthcare, telehealth, or regulated industries (HIPAA familiarity preferred).
• Bonus: Background in growth-stage or scaled consumer tech companies (e.g., health tech, fintech, marketplaces, or subscription services).

Why Talkiatry:

• Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care
• Collaborative environment: be part of building something from the ground up at a fast-paced startup
• Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
• Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands
• It all comes back to care: we're a mental health company, and we put our team's well-being first

$220,000 - $260,000 a year