Marketing/communications - Marketing Manager - Remote Eligible

Marketing/Communications - Marketing Manager

Our client, the world's leading entertainment streaming service, is looking for a Marketing/Communications - Marketing Manager to elevate and scale client programs across email and emerging channels. This role will lead lifecycle/CRM strategy and partner closely with Creative (internal and external), Product, Data Science, Consumer Insights, Legal, Ops, and internal Client Streaming teams to strengthen how we engage guests (aka fans) throughout their journey.

This is a remote, 12-month contract. This is a remote role with a strong preference for candidates who can work PST hours, with LA being the ideal location, but not a strict requirement. You must be able to work in the USA, and must not hold H-1B visa status. The hourly rate is $90.00; benefits are available through Talent Table. No C2C.

This role requires experience with B2C, Klaviyo software, and data reporting for consumer trends and behaviors.

Key Responsibilities:

• Manage the email calendar and integrate email inputs into broader marketing/content calendars.
• Ensure email campaigns reflect business and stakeholder priorities, including new and existing Client House locations.
• Conduct a comprehensive audit of the current email strategy—automated, ad hoc, transactional, and promotional—and drive action on prioritized insights and recommendations.
• Refine the 2026 lifecycle/CRM strategy across personalization, segmentation, new journeys, creative evolution, channel expansion (e.g., SMS), and improved data/reporting workflows.
• Build a learning agenda that defines key questions, hypotheses, and measurement plans for ongoing testing.
• Partner with Client Messaging teams to determine strategy for high-scale campaigns and keep cross-functional stakeholders aligned.
• Write creative briefs, manage creative reviews, and guide creative development with external agencies and internal cross-functional teams.
• Serve as the primary marketing point of contact for Product & Tech teams on the email product roadmap, including template updates, feature planning, requirements, and prioritization.
• Lead reporting by analyzing performance metrics, collaborating with Data Science to build self-serve dashboards, and preparing materials for stakeholders and leadership.
• Manage and mentor the email execution lead, who oversees end-to-end CRM execution, including Klaviyo setup and coding, creative reviews and routing, QA of deployment rules and triggers, and test link approvals.

Qualifications:

• 5–8+ years of experience in lifecycle marketing or CRM within a B2C, performance-driven environment.
• Deep understanding of lifecycle/CRM strategy for driving both new and repeat customer engagement and sales; bonus if experienced in ticketed attractions/experiences.
• Strong business acumen with a focus on achieving performance and sales goals.
• Extensive, proven experience in complex segmentation, personalization, A/B testing, and multi-channel strategy.
• Excellent analytical skills with the ability to translate data into actionable insights and recommendations.
• Exceptional communication, organization, attention to detail, and cross-functional collaboration skills.
• Demonstrated success operating in fast-paced, scrappy, ambiguous environments and building processes from the ground up.
• Experience managing creative agencies and partnering with internal creative teams to develop high-quality campaigns.
• Hands-on experience with Klaviyo.