Campaign & Product Operations Manager

Campaign & Product Ops

Build and launch promos and evergreen modules (homepage, destination pages, deals) end to end and able to work within deadline
Optimise campaigns for app attributed GMV and profit
Create campaign coupon codes, set eligibility/guardrails, QA across devices, and post-campaign reconciliation
Maintain deal pages, surface hero SKUs per market, ensure pricing accuracy, retire stale items
Draft briefs (copy/assets/UTMs), route to Design, manage approvals and go-live checklists
Coordinate regional comms (SG/MY/TH and others): localisation, calendars, alignment
Ongoing QA/monitoring on links, tracking, remove expired campaigns

Performance & Reporting

Maintain weekly/monthly dashboards for owned assets: Sessions, CVR, Orders, AOP, Revenue, Profit, Margin %.
Track campaign performance vs target; flag gaps early and operation optimisations
Set up simple A/B tests and document learnings

P&L & Ops Support

Comfortable with P&L and sensitive to revenue, Profit, margin, and ROI
Update P&L revenue/expense trackers and escalate breaches of guardrails
Prepare simple forecasts for key pushes; reconcile coupons and media spend with Finance

Collaboration

Work with Partnerships, Paid, CRM, Product Ops, Design, and Regional Marketing; on campaigns, products optimization, raise/track tickets to closure
Share weekly status notes (risks, blockers, next actions) and escalate early with clear options/ETAs
Prepare go-live timeline checklists and post-launch readouts; work with teams on learnings into the campaign playbook
Support markets localisation and cross-device QA on app/web

Requirements

2-3 years hands-on campaign execution/marketing ops (e-commerce, travel, or marketplace; strong internship experience considered)
Degree or Diploma in Marketing, Business, Communications or related
Numerate with basic P&L concepts (COGS, margin %, ROI) and Excel/Sheets (pivots, VLOOKUP)
Tools: Tableau/Mix Panel, CMS, marketing automation/CRM
Strong written comms, localisation awareness, meticulous QA, deadline-driven
Language: English & Mandarin

SEA Marketing Executive - Business Operation