CRM Marketing Specialist

CRM Marketing Specialist

Tabby creates financial freedom in the way people shop, earn and save by reshaping their relationship with money. Over 15 million users choose Tabby to stay in control of their spending and make the most out of their money. The company's flagship offering allows shoppers to split their payments online and in-store with no interest or fees. Over 40,000 global brands and small businesses, including Amazon, Noon, IKEA, and SHEIN use Tabby to accelerate growth and gain loyal customers by offering easy and flexible payments online and in stores. Tabby generates over $10 billion in annual transaction volume for its partner brands and is the highest-rated, most-reviewed, largest, and fastest-growing FinTech in the GCC region. Tabby launched in 2019 and has since raised +$1 billion in equity and debt funding from global and regional investors.

About the role: We're looking for a results-driven CRM Marketing Specialist to design, execute, and optimise lifecycle marketing campaigns that engage users across all stages — from onboarding and activation to retention and loyalty.

In this role, you'll leverage multi-channel marketing automation (email, push, SMS, WhatsApp, and in-app messaging) to deliver personalized, data-driven experiences at scale. You'll continuously experiment, analyse engagement data, and iterate to maximize impact, using both traditional CRM platforms and emerging technologies.

Key Responsibilities

- Develop and execute multi-channel lifecycle campaigns that drive user engagement, retention, and cross-sell opportunities.

- Design and implement data-driven journeys using behavioral triggers, user attributes and predictive models.

- Conduct A/B tests and implement improvements to optimise open rates, click-through rates, conversion rates, and other indicators (KPIs).

- Set up, test and execute complex multi-lingual journeys across email, push, in-app, SMS and WhatsApp. Ensuring all communications are thoroughly tested and on schedule.

- Run SQL queries to build segments and analyse campaign or user data.

- Collaborate closely with marketing, product and data teams, ensuring that all campaigns are planned, scheduled and executed to plan.

- Report on campaign performance and insights to relevant stakeholders, highlighting impact, learnings and recommendations for optimisation.

- Identify and implement process improvements and automation opportunities to enhance efficiency and scalability.

- Stay ahead of CRM, marketing automation, and AI trends, integrating new tools and strategies to elevate campaign performance.

Skills, Knowledge & Expertise

- 1-2 years of proven experience in CRM, lifecycle marketing, or marketing automation.

- Hands-on experience with Customer.io Braze, MoEngage, Salesforce or similar CRM tools and syntax languages (Liquid tags, AMPscript, etc.)

- Strong working knowledge of HTML/CSS and email development best practices.

- Python, advanced SQL, and strong analytical skills are highly desirable.

- Experience in Vibe coding and building tools using OpenAI, Replit, Anthropic, or similar environments is an advantage.

- Fluency in spoken and written English. Bonus point for Arabic.

- A detail-oriented mindset, curiosity for experimentation, and a passion for leveraging technology to drive marketing impact.

Job Benefits

We offer flexible working hours and trust you to work enough hours to do your job well at times that suit you and your team.

A working environment that gives you autonomy and responsibility from day one.

You should be comfortable with the idea that the quality of your work will influence the shape of your career.

Participation in the company's employee stock options program.

Health Insurance.

Flexi Perks: a monetary benefit to spend on what matters most to you — health, well-being, education, or professional development.

About Tabby

Tabby creates financial freedom in the way people shop, earn and save, by reshaping their relationship with money. The company's flagship offering allows shoppers to split their payments online and in-store with no interest or fees. Over 32,000 global brands and small businesses, including Amazon, Noon, IKEA and Shein use Tabby to accelerate growth and gain loyal customers by offering easy and flexible payments online and in stores. Tabby has generated over $7 billion in transaction volume for its partner brands and has the highest rated, most reviewed, largest and fastest growing app of any fintech in the GCC region. Tabby launched operations in 2020 and has raised +$1 billion in equity and debt funding from global and regional investors.