Affiliate & Referral Marketing Manager - Remote Eligible

Affiliate & Referral Marketing Manager

Synder is an accounting platform helping accounting professionals and business owners to record, reconcile and recognize online sales and subscriptions. Alumni of Y Combinator, a leading startup accelerator; Alumni of the AICPA accelerator program for accounting innovations; Member of the BDO Alliance USA, one of the largest networks of independent accounting, tax, and advisory firms; Trusted by accountants as a top integration for QuickBooks; Spotlighted as "Popular with Businesses in the United States" on the Shopify App Store; Today, almost 5,000 businesses use Synder on a daily basis; $10B+ worth of transactions were processed by the platform in 2024.

Synder is seeking a self-motivated Affiliate & Referral Marketing Manager to join our Marketing team full-time. In this role, you'll be responsible for developing and managing affiliate & referral marketing strategies that support and enhance marketing partnerships.

What You Will Do

• Develop, execute, and optimize the affiliate marketing strategy to drive lead generation and increase brand awareness;
• Identify, recruit, and onboard new affiliate partners who align with the company's goals;
• Build and maintain strong relationships with affiliate partners, ensuring regular communication and support;
• Monitor, analyze, and report on affiliate program performance metrics, providing actionable insights to improve ROI;
• Negotiate affiliate agreements, including commission structures and terms, to maximize partner contributions;
• Develop and manage the referral marketing strategy to encourage existing customers to recommend the product;
• Analyze referral program performance, adjusting strategies to improve customer acquisition and retention rates;
• Stay on top of answering affiliate and referral partner queries, and creating branded materials;
• Keep up with industry trends, emerging technologies, and competitor strategies.

What You Need

• English B2 level or above, exceptional communication, negotiation, and relationship management skills;
• Minimum of 3+ years in affiliate marketing, preferably in the B2B SaaS space;
• Strong understanding of performance marketing metrics;
• Proficiency in affiliate tracking platforms and tools like PartnerStack, Impact, or similar;
• Basic understanding of SEO principles and PPC concepts;
• Analytical mindset with the ability to interpret data and make data-driven decisions.