Commercial Marketing Coord. WHS & On Premise

Commercial Marketing Coord. WHS & On Premise

The spirits industry is an exciting and dynamic category, with BSI being a worldwide top player in the spirits business. • Be part of a company that needs to be profitable in the short term. • This role offers the opportunity to innovate and execute strategies that significantly impact the wholesale and on-trade sectors.

Role Responsibilities

• Develop in-depth knowledge of wholesale customers and on-trade accounts to ensure short and long-term business growth. • Create and implement customer plans through profitable activities tailored to the wholesale and on-trade channels. • Develop successful e-commerce strategies that drive sell-out for our focus brands within wholesale and on-trade environments. • Execute comprehensive marketing plans in the on-trade channel, ensuring alignment with brand strategies and seasonal promotions. • Collaborate with the sales team to consolidate and analyse key performance indicators (KPIs) for wholesale and on-trade clients. • Identify business growth opportunities and develop actionable plans to enhance sell-out in the wholesale and on-trade sectors. • Support forecasting and management processes in collaboration with sales, supply chain, and finance teams. • Actively participate in key forums such as Annual Planning and Strategic Planning. • Collaborate in the Joint Business Planning (JBP) process to build robust plans for wholesale and on-trade clients. • Assist in the preparation of requisitions, monitoring purchase orders, and managing supplier relationships for invoice processing. • Control and monitor the marketing budget for wholesale and on-trade activities. • Coordinate execution through capable agencies to ensure optimal brand representation. • Analyse promotional ideas and seasonal strategies tailored to the wholesale and on-trade markets. • Track the development and performance of each promotional activity within these channels.

Qualifications

EDUCATION/LANGUAGES • University Business degree. • Fluent English Written & spoken

INDUSTRY EXPERIENCE • Years of experience: 5 years of experience in Trade Mkt area. • Industry experience: 3 years in similar role • Travel: Availability to travel to close regions (30%) • Capability to analyze data (Sell in, Sell Out) for our top clients looking for the best recommendation for our JBP. • Knowledge about the commercial capabilities of each of our clients. • Knowledge of basic finances, looking for ROI of each Stores. • Knowledge about the market industry in terms of Iscam