Senior Director Of Performance Marketing And 1P Data Segmentation

Senior Director Of Performance Marketing & 1P Data Segmentation

Glow Brands is seeking a highly qualified individual to fill a full-time Senior Director of Performance Marketing & 1P Data Segmentation position in Louisville, KY. This position will play a critical role as the company expert in BOTH segmenting the 1P guest data and creating unique guest journeys, offers, and marketing programs to target each segment via SMS, Email, and Media Retargeting. You will work closely with Internal Creative, eCommerce, Agency partners, and Finance & IT. This role will report directly to the CMO in our Executive Office on Market St. in Louisville, KY.

Benefits/Perks:

FREE TANNING, SPRAY TANNING, WELLNESS SPA SERVICES & PRODUCT DISCOUNTS!

Options for Medical, Dental, Vision, STD, LTD, Life Insurance, HSA, Critical Care & Accident Insurance, and 401k.

Paid Holidays & ability to earn paid time off.

Free beverages every day and free lunch provided each Wednesday.

Relaxed dress code.

Up To $125 in "Wellness Purchase Reimbursement" each year (after 90 days for approved item types).

Up To $100 in "Race Fee Reimbursement" each year (after 90 days for 5K or 10K races, marathons, etc.).

Monetary "Anniversary Awards" for years in service at 1,3,5,7,10,15, 20 years.

Advancement opportunities.

Wellness-focused Facebook group- fun wellness challenges, games, and prizes!

Exclusive discounts at outside retailers.

Company Overview:

If you are looking for a rewarding opportunity in a challenging environment, then Glow Brands is just the place for you. Glow Brands is a company comprised of multiple brands that make up a balanced portfolio of related businesses including health, beauty, and self-care. Our business categories include retail and membership based. We provide products, services, and knowledge-based recommendations through trusted friendly client relationships that help our clients look good, feel good, and build confidence in themselves and who they are.

Position Summary:

Curiosity for WHY guests behave the way they do and interest in A/B testing are a must for this role! Senior Director will then need to create unique guest segments to market to these guests in a 1:1 manner.

Partner closely with Finance/IT to master the internal 1P Data Warehouse "SunLync" to access and segment key guest data (ex: lapsed guests). Power BI & mySQL experience is ideal.

Create personalized promotions & marketing programs with clear business objectives that are measurable for each guest cohort.

Ex: Winback 20% of lapsed guests who haven't visited in 90+ days via series of 3 escalating offers over 21 days

Partner with Internal Creative leader to build custom SMS/Email/Digital Media ads designed to maximize open rate and redemption

Partner with Internal eCommerce team and agency roster to execute SMS/Email/Digital Media ads designed to maximize open rate and redemption

Lead creation of all Performance Marketing programs for NEW concept Wellness City launching in October 2025! This is a unique opportunity to shape the scope, processes, agency roster, etc for the Performance Marketing function from Day 1.

Background & Experience:

Candidate will be expected to lead all aspects of performance marketing from accessing the data, creating cohorts, building creative, executing, and then measuring/reporting

5-7 years experience in performance marketing is required; both in terms of 1P data segmentation and creating/executing marketing programs using the data

Ideal candidate will have experience using Power BI (reporting) and mySQL (1P data access)

Candidate must be curious about the WHY behind guest's behaviors and creative enough to design personalized marketing programs to win with these guests

Work Conditions and Physical Demands:

On-call availability.

Sitting for extended periods of time.

Dexterity of hands and fingers to operate a computer keyboard, mouse, and other computing equipment.

The employee must occasionally lift and/or move up to 25 pounds.

The employee is occasionally required to stand, walk, sit, reach with hands and arms, climb or balance, and stoop, kneel or crouch.