Trade Marketing Associate

Trade Marketing Associate

You would be part of the Asia Marketing Team, led by the Head of Marketing - Asia. The team consists of brand managers, digital marketers, and trade marketing professionals who apply their expertise to navigate evolving market conditions and develop marketing-led innovations that expand access to brighter lives.

This team is responsible for building and strengthening the brand across all operating markets. Our work spans a wide range of focus areas, including rural marketing, POSM innovation, in-store branding, go-to-market (GTM) strategies for new product launches, product packaging, market research, e-commerce, and insights development. You would specifically be supporting initiatives within the India region.

We are looking for an experienced and results-focused marketing professional to join our Asia Marketing team as a Trade Marketing Associate. In the India market, we have expanded our portfolio beyond solar products to include non-solar electrical products - Inverter Bulbs, AC LED Bulbs, Downlights and Batten. This role will work closely with the Channel Marketing Manager to design and execute brand visibility strategies across multiple sales channels — Retail, Partnerships, and Direct-to-Consumer (DTC) - to promote and increase sales of Solar as well the Electrical Range.

This role requires coordination with teams across sales, creative, operations, customer service, tech, and reporting functions. It also involves domestic travel as needed (30 – 40%) to assist on-ground execution and partner engagement.

What You Will Be Expected To Do:

Planning & Execution

• Develop annual promotional plans at both brand and country levels, aligned with brand guidelines, sales insights, and consumer/shopper behavior.
• Maximize off-take for company brands through effectively implemented trade initiatives.
• Coordinate with Trade Marketing, Brand, and Sales teams to create high-quality, cost-optimized Point of Sale Materials (POSM), including vendor negotiations.
• Conceptualize and implement trade promotions and offline activations in line with business needs and marketing budgets.
• Build and maintain strong working relationships with the sales team and channel partners.
• Roll out impactful in-store campaigns with internal stakeholders.
• Maintain accurate and up-to-date data on vendors, quotations, budgets, and campaign results.
• Forecast production needs for merchandise and promotional material across channels.
• Manage shipment of promotional assets to all target markets within agreed timelines.
• Handle trade marketing budget efficiently, ensuring compliance with cost controls and a balance between quality and price.

Events & Conferences

• Coordinate with event organizers to meet all operational and logistical requirements.
• Align with Brand Managers to ensure timely delivery of creative materials.
• Execute brand-aligned stall setups and event branding with required approvals.
• Ensure prompt delivery of event inventories and marketing materials.
• Track and evaluate planned vs. actual ROI for all events and activations.

Reporting & Administration

• Compile and share dashboards, sales trackers, activity timelines, and other necessary documentation.
• Conduct performance evaluations of promotions using estimated ROI, field feedback, and available data sources.

Market Audits & Trade Visits

• Visiting points of sale regularly to validate implementation, visibility standards, and shelf share objectives.
• Audit key visibility initiatives and submit timely reports.
• Conduct periodic trade visits to collect market insights, assess the execution of new launches, and address any identified issues.

Monitoring & Market Activity

• Track developments in the external market, including activities by peer brands and their potential business impact.

You Might Be A Strong Candidate If You Have/Are:

• 2 – 3 years of experience in trade marketing within a consumer-facing organization with a strong retail footprint.
• Exposure to pan-India campaign execution, including both ATL and BTL activations.
• A creative and resourceful mindset with a strong orientation toward cost-effective solutions.
• High levels of organization, attention to detail, and a structured, data-driven approach.
• Effective negotiation and communication skills.
• Initiative-taking attitude and the ability to work independently.
• Strong task and project management capabilities, with the ability to manage multiple assignments simultaneously.
• Proficiency in Microsoft Office tools, including Word, Excel, and PowerPoint.

What Sun King Offers:

• Professional growth in a dynamic, rapidly expanding, high-social-impact industry
• An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
• A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
• Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun King Center for Leadership.

About Sun King

Sun King is the world's leading off-grid solar energy company, combining cutting-edge product design, fintech, and field operations to deliver energy access for the 1.8 billion people who live without an affordable and reliable electric-grid connection. Sun King has connected more than 20 million homes to solar power across Africa and Asia, adding over 200,000 homes each month.

Sun King makes solar products affordable to low-income households and businesses via 'pay-as-you-go' purchase financing. Sun King installs solar after customers pay a small deposit. Customers then make small, manageable payments of as little as US $0.11 a day via mobile money or cash.

Instead of paying for expensive, polluting, and health-damaging kerosene for lighting or diesel for power, customers unlock savings through accessing solar power and after one to two years of payments, customers own their solar equipment outright. To date, our Sun King solar products have saved customers more than $4 billion cumulatively. Sun King collects payments digitally through mobile money systems and its 28,000 field agents — over 650,000 payments each day. Embedded electronics inside each Sun King device regulate usage based on payments, similar to the operation of a pre-paid mobile or electricity meter.

From cost-effective solar systems that provide home lighting and phone charging to robust solar inverters that can power high-energy appliances such as laptops, computers, refrigerators, and more, effectively acting as a full stand-in for grid power, Sun King's products cater to a wide range of income segments and energy needs. Leveraging its proven distribution network and brand, Sun King is expanding its range of products and services to encompass clean cooking, electric mobility, entertainment, and more, aiming to address the needs of our underserved customers.

Sun King employs 2,800 full-time staff in 12 countries, with specialties spanning product design, data science, logistics, customer service, sales, software, operations, and more — all with a passion to serve off-grid families.

Sun King is committed to gender diversity in the workplace. Women represent 44% of Sun King's workforce.