Brand Marketing Lead - Remote Eligible

Brand Marketing Lead

We're looking for a Brand Marketing Lead to help us grow our brand thoughtfully, creatively, and in ways that make us stand out across the crypto ecosystem. This isn't just about managing Twitter. It's about dreaming up and executing creative, unexpected, high-impact campaigns that make people stop scrolling, talk, and remember. We want someone who thrives on pushing boundaries, blending internet culture with crypto culture, and finding ways to make our brand unforgettable.

In this role, you will:

• Expand Succinct's brand identity through bold, creative campaigns that go beyond social media
• Accelerate follower growth and engagement across all social platforms, with a special focus on Crypto Twitter
• Create and execute unique marketing stunts, activations, and storytelling moments that capture attention across the ecosystem
• Monitor, respond to, and engage with the community in real time to build trust and loyalty
• Identify and jump on emerging trends, memes, and narratives within crypto and broader culture
• Partner with internal teams on product launches, token updates, and ecosystem initiatives

Qualifications

• Proven track record of creating campaigns that break through the noise
• Hands-on experience with token marketing and generating buzz around launches and narratives
• Comfort experimenting with formats (video, graphics, memes, threads, stunts) while shipping fast
• Deep familiarity with crypto culture (especially Twitter/Telegram/Discord) and the ability to translate technical concepts into engaging content
• Exceptional short-form writing ability – witty, sharp, and tuned to a crypto-native audience
• A creative mind that pushes boundaries and delivers campaigns that surprise and stick

Location

This role is remote-friendly with a preference for timezones with some overlap with PST (San Francisco). Our team is primarily based in San Francisco and works together in-person in an office. However, this particular role and team is remote-friendly and offers flexibility on location.

Benefits

• Highly competitive salary and equity package
• Full health, dental, and vision coverage for you and your dependents
• Daily lunch and dinner at the office
• Travel to industry events and conferences (company-paid)

Not Sure You're 100% Qualified?

That's okay -- if you're passionate about ZK, love to learn fast, and are excited by our mission, we'd love to hear from you.