VP, Product Marketing - Remote Eligible

VP Of Product Marketing

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword — it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce is seeking a VP of Product Marketing to support our National Security business. The VP will work closely with product, sales, and marketing leaders to drive product positioning, messaging, capture marketing, and the go-to-market strategy.

Responsibilities:

• Develop and evolve a compelling narrative and value proposition for national security, reflecting the positioning and showcasing the vision of our overall solution. Partner with Product Management teams for products and solutions to ensure the narrative is tied together.
• Develop and refine customer segmentation; understand and document detailed customer personas and needs.
• Set the strategy for high-impact, multi-channel marketing campaigns to drive marketing and sales qualified leads, and ultimately, customer acquisition and expansion.
• Partner with field marketing to ensure a healthy, constantly progressing pipeline that aligns with the sales objectives.
• Launch solutions and capabilities in tight coordination with product and sales leadership at Salesforce events.
• Drive field readiness and enablement for new solutions and capabilities.
• AR/PR: Work closely with the industry experts and Analyst and Press Relations teams to ensure effective thought leadership and ongoing relevance in the market.
• Stakeholder Management: Communicate effectively and frequently to ensure all stakeholders across product, sales, product marketing, marketing, and customer success are aligned in a highly matrixed organization.
• Define and track key performance indicators (KPIs) and regularly report on the performance of product marketing initiatives.
• Team Development: Develop and grow a team of diverse product marketing talent.

Qualifications:

• 10+ years of product marketing leadership experience in B2B SaaS.
• Proven track record of launching and growing products in the Department of Defense and/or Intelligence Community.
• Outstanding written and verbal communication skills, with the ability to craft compelling stories for diverse audiences.
• Proven ability to work cross-functionally and build strong relationships with stakeholders at all levels of an organization.
• Demonstrated experience in synthesizing and translating market needs into product requirements; ability to manifest the product vision/direction via compelling positioning and messaging.
• Ability to influence and deliver results in global, matrixed environments comprised of internal and external stakeholders.

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what's possible — for yourself, for AI, and the world.

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.