Senior Director, Product Marketing

Senior Director Of Product Marketing

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword — it's a way of life. The world of work as we know it is changing and we're looking for trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce is seeking a Senior Director of Product Marketing to support our public sector business. The Senior Director will work closely with product, sales, and marketing leaders to drive product positioning, messaging, and the go-to-market strategy.

Responsibilities:

• Develop and evolve a compelling narrative and value proposition for the public sector.
• Develop and refine customer segmentation; understand and document detailed customer personas and needs.
• Set the strategy for high-impact, multi-channel marketing campaigns to drive marketing and sales qualified leads.
• Partner with field marketing to ensure a healthy, constantly progressing pipeline that aligns with the sales objectives.
• Launch solutions and capabilities in tight coordination with product and sales leadership.
• Drive field readiness and enablement for new solutions and capabilities.
• AR/PR: Work closely with industry experts and Analyst and Press Relations teams to ensure effective thought leadership.
• Stakeholder Management: Communicate effectively to ensure all stakeholders are aligned.
• Define and track key performance indicators and report on the performance of product marketing initiatives.
• Team Development: Develop and grow a team of diverse product marketing talent.

Qualifications:

• 10+ years of product marketing leadership experience in B2B SaaS.
• Proven track record of launching and growing products in the public sector.
• Outstanding written and verbal communication skills.
• Proven ability to work cross-functionally and build strong relationships.
• Demonstrated experience in synthesizing and translating market needs into product requirements.
• Ability to influence and deliver results in global, matrixed environments.

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what's possible — for yourself, for AI, and the world.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. Any employee or potential employee will be assessed on the basis of merit, competence, and qualifications — without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.