Marketing Analytics & Reporting Manager - Data Infrastructure & Operational Excellence

Manager, Marketing Analytics & Reporting – Data Infrastructure & Operational Excellence

Salesforce is looking for a systems-minded Manager, Marketing Analytics & Reporting – Data Infrastructure & Operational Excellence to own the upstream data work that makes all marketing reporting possible. Based in Dublin and embedded in our global Marketing Analytics organisation, you'll be the person who ensures data is accurate and trustworthy before it ever reaches a dashboard or an analyst. From tagging governance and tracking setup to campaign taxonomy and cross-platform data hygiene, you'll build and maintain the measurement foundation that scales with Salesforce's marketing ambitions.

Responsibilities

• Own and enforce tagging standards, tracking setup, and campaign taxonomy governance across all marketing reporting sources — including paid media, email, web, and CRM
• Define how marketing data should be structured and maintained to support reliable, scalable measurement across the organisation
• Ensure data hygiene and consistency across platforms, reducing the risk of inaccurate reporting and enabling confident decision-making at every level of the marketing org

Reporting Infrastructure & Tooling

• Develop and maintain repeatable reporting processes and documentation that teams can rely on and contribute to
• Partner with campaign operations to ensure consistent data collection and proper tracking setup across all campaigns and channels
• Lead the evaluation, onboarding, and integration of new measurement tools and platforms as marketing needs evolve

Automation & Systems Integration

• Identify and build automation opportunities across data ingestion, transformation, and reporting distribution — reducing manual overhead and improving accuracy
• Build and maintain integrations that keep data in sync across systems, minimising drift and operational risk
• Support the evolution of marketing measurement practices as tools, channels, and strategies grow

Cross-Functional Partnership

• Collaborate with MarTech, campaign operations, and data teams to align on standards and resolve tracking issues quickly
• Translate technical data decisions into clear, actionable guidance for non-technical marketing stakeholders
• Partner across the marketing organisation to ensure data infrastructure supports evolving measurement needs

Required Qualifications

• 5+ years of experience in marketing operations, marketing analytics, or a related field — ideally within a B2B SaaS or enterprise technology environment
• Deep familiarity with marketing data infrastructure: tagging taxonomies, UTM frameworks, tracking implementation, and data hygiene best practices
• Hands-on experience with marketing technology platforms such as Marketo, Salesforce, and Google Analytics, as well as data integration or ETL tools
• Working proficiency with SQL and data querying tools; experience with automation or workflow tooling is a plus
• Strong project management and documentation skills — able to build and maintain systems that scale
• Demonstrated ability to influence standards and behaviour across teams without direct authority
• Degree or equivalent relevant experience required. Experience will be evaluated based on the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.)

Preferred Qualifications

• Experience working in a global marketing organisation with cross-functional stakeholders across multiple time zones
• Familiarity with data visualisation tools (e.g. Tableau, Domo, Looker) and how reporting layers connect to underlying data infrastructure
• Background in campaign operations or a role that required close collaboration between marketing and data/engineering teams
• Experience with change management — rolling out new standards, tooling, or processes across a large marketing org