Manager, Marketing Analytics & Reporting – Campaign Intelligence

Manager, Marketing Analytics & Reporting – Campaign Intelligence

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword — it's a way of life. The world of work as we know it is changing and we're looking for trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? Agentforce is the future of AI, and you are the future of Salesforce.

About the Role Salesforce is looking for a Manager, Marketing Analytics & Reporting – Campaign Intelligence to serve as the intelligence layer behind our Global Integrated Campaigns team. In this role, you'll transform complex, multi-source data into clear performance narratives that inform decisions across the marketing organisation. You'll connect signals from paid media, email, and web to build a coherent view of end-to-end campaign impact — going beyond reporting numbers to surface the insight that helps campaign and channel owners move faster and smarter.

What You'll Be Doing

• Track, analyse, and report on full-funnel performance metrics across campaigns, channels, and audiences to give teams a clear, unified view of what's working
• Connect signals from paid media, email, web, and more to build a coherent picture of end-to-end campaign impact
• Evaluate reporting outputs critically — understanding their underlying assumptions, identifying potential misinterpretations, and surfacing what the data actually means in business context
• Identify trends and anomalies across the marketing funnel, surfacing clear recommendations to campaign and channel owners
• Connect the dots across disparate datasets to answer the "so what" — not just reporting numbers, but driving decisions
• Develop recommendations that tie funnel signals to strategic priorities and business outcomes
• Lead cross-functional conversations with campaign and channel owners to ensure insights translate into concrete decisions and measurable follow-through
• Partner with marketing operations, MarTech, and data stakeholders to ensure measurement frameworks reflect the right questions
• Translate analytical findings into digestible narratives for non-technical stakeholders and marketing leadership

Required Qualifications

• 5+ years of experience in marketing analytics, business intelligence, or a related field — ideally within a B2B SaaS or enterprise technology environment
• Strong analytical skills with the ability to synthesise complex, multi-source data into clear insights and recommendations
• Familiarity with marketing measurement frameworks, attribution models, and mid-funnel KPIs
• Hands-on experience with tools such as Tableau, Salesforce, Marketo, or Google Analytics
• Strong communication skills and the ability to present data-driven stories to both technical and non-technical audiences
• Ability to manage competing priorities and drive work forward independently in a matrixed environment
• Degree or equivalent relevant experience required. Experience will be evaluated based on the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.)

Preferred Qualifications

• SQL or data querying proficiency
• Experience working within large, global marketing organisations
• Familiarity with B2B SaaS go-to-market motions and integrated campaign structures
• Demonstrated ability to build scalable reporting frameworks from the ground up

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what's possible — for yourself, for AI, and the world.