Director, Workforce Innovation GTM & Adoption

Director, Workforce Innovation GTM & Adoption

About Salesforce: Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword — it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Position Overview: The Director, Workforce Innovation GTM & Adoption is responsible for bringing Workforce Innovation (WI) programs and products to market (e.g. how they're "sold"). This role will focus on driving employee adoption and engagement through strategic go-to-market (GTM) initiatives. The individual will lead the positioning, messaging, GTM strategy, and enablement of key WI offerings, with the goal of driving "market" impact and adoption.

Key Responsibilities:

• Positioning and Messaging: Develop compelling positioning and messaging for WI programs and products, clearly articulating their value and benefits to employees. In partnership with the Communications team, create messaging frameworks that ensure consistent and effective communication across various channels. Ensure messaging is tailored to different employee segments to maximize relevance and impact.
• GTM Strategy and Planning: Design and execute comprehensive GTM strategies for WI programs and products, aligning with overall HR and business objectives. Develop campaign plans to drive awareness, understanding, and adoption. Plan the launch of key WI initiatives, ensuring a smooth and effective rollout.
• Enablement: Develop and deliver enablement programs and resources to equip employees with the knowledge and skills needed to effectively utilize WI programs and products. Create engaging content (e.g., presentations, guides, videos) to support enablement efforts. Collaborate with HR partners to ensure consistent and effective enablement across the organization.
• Impact and Adoption: Drive employee adoption of WI programs and products. Monitor and measure the "market impact" of GTM initiatives, assessing their effectiveness in achieving desired outcomes. Analyze employee feedback and data to identify areas for improvement in GTM strategies and adoption campaigns.

Qualifications:

• Demonstrated ability to develop compelling product positioning, messaging, and marketing materials.
• Demonstrated experience in bringing products to market.
• Demonstrated ability to develop and execute successful marketing/campaign plans.
• Strong skills in creating effective messaging frameworks and enablement materials.
• Excellent strategic thinking and analytical skills, with the ability to use data to drive decisions and optimize campaigns.
• Strong communication, presentation, and interpersonal skills, with the ability to influence and collaborate with diverse stakeholders.
• Ability to measure and analyze the effectiveness of GTM initiatives.
• Strong understanding of employee needs and the ability to tailor GTM strategies to maximize engagement.

Unleash Your Potential: When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what's possible — for yourself, for AI, and the world.

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Posting Statement: Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link.