Portfolio Marketing Manager - Remote Eligible

Portfolio Marketing Manager

As the Portfolio Marketing Manager within the Brand Marketing team, you will play a key role in the team responsible for coordinating new product innovation and portfolio-wide positioning activities for Study Group. This pivotal role involves creating and maintaining differentiated value propositions, defining new product positioning and developing portfolio-wide collateral. Collaborating with cross-functional teams, you'll identify key initiatives to expand brand reach, maximize student recruitment, and meet partner expectations. Your expertise will contribute to the creation of innovative collateral and sales enablement tools, enhancing overall recruitment effectiveness and increasing brand awareness.

About the Role

• Proposition development: Based on customer insight, support the development of differentiated, segmented propositions across our brand hierarchy, including clear positioning and messaging for customers and prospects.
• In collaboration with the innovation team, lead on developing new propositions to support business development teams to drive university partner engagement but with an eye on driving future student recruitment and revenue.
• Marketing campaigns: Contribute ideas, support and deliver the marketing and communications assets and toolkits for marketing and sales colleagues.
• Responsibility for brand proposition and positioning around product categories such as Direct Admit (Recruit & Admit), Managed Degrees and Managed Campuses and new categories or products as they are developed.
• Go to market planning & coordination - work with colleagues in Sales, Product, and wider marketing teams to design the optimum go to market approach for new products ensuring student recruitment, brand reach and partner satisfaction targets are met.
• Develop and maintain consistency and accuracy across the portfolio collateral.
• Expand the existing toolkit to include innovative groupings of partners to support core partner focus in each region.
• Geographical Scope: The role will include significant interaction with both internal and external stakeholders globally.

About You

• Experienced international marketing professional, with demonstrable success working with teams across an organization.
• A strong commercially savvy professional with a successful track record in leading the marketing and communication of high value products or services with a long sales cycle into a global marketplace.
• Knowledge and understanding of the international student marketplace and the challenges within the education sector.
• An understanding of the international business environment and the challenges of working across multiple territories.
• Experience of working in a multi-channel and matrix organisation.
• Excellent oral communications, personal credibility and gravitas to be able to operate amongst senior stakeholders both internally and externally.

About Us

Study Group is a leading international education provider that is dedicated and passionate about helping students around the world, creating a brighter future and reaching their full potential. With university partnerships and a variety of face-to-face, online, and hybrid study programmes, we are able to provide students with the resources and guidance they need to succeed. Our global network of offices and university partnerships ensure that students receive the best educational services available. Additionally, our Insendi platform enables us to deliver innovative, accessible, and intuitive digital learning experiences with the most advanced digital tools available.

Organisational Compliance

Study Group is proud of its high standards in safeguarding and recognises its importance in enabling the best possible student experience and outcomes. For successful applicants the following checks will be conducted- Criminal Background Check (country specific), x2 References, ID and Right to Work checks as well as Education Verification. We are proud to be an equal-opportunity employer and we strive to create a diverse and inclusive workplace. We are committed to providing equal opportunities for all individuals, regardless of race, gender, religion, nationality, or any other factor. We believe that the best person for the job should be selected based on skills and experience alone. Your information will be kept confidential and stored securely.