Product Marketing Manager - Remote Eligible

Product Marketing Manager

At Strike, we're building a world where everyone has access to Bitcoin—a truly open, global, and public digital infrastructure for money. Together, we're leading a financial revolution that promises a more fair, honest, and equitable future for everyone. Strike is the global Bitcoin app—a simple, fast, and secure way to buy bitcoin and send money worldwide. Available in over 100 countries, including the U.S., Europe, Latin America, and Africa, Strike is redefining global finance. Join us in our mission to create a more inclusive financial future for all.

Role:

Strike is looking for a Product Marketing Manager with an owner mentality, a sense of urgency, and a mindset that no task is too small. You'll lead product marketing end to end, from defining strategy to delivering marketing communications to both our consumer and business customers. You'll be a product marketing team of one at Strike, so you'll need to be resourceful, comfortable with context switching, and adept at shifting between high-level planning and hands-on execution.

You'll have the freedom (and responsibility) to define your own marketing roadmap, challenge the status quo, and proactively assert yourself. You'll sit within the Product team and work closely with Product Management, Engineering, Design, Data, and Legal to deliver marketing campaigns.

We currently do not run paid or performance marketing. Instead, this role is focused on organic, earned, and owned channels that rely on creativity, storytelling, and scrappy execution to drive impact.

What You'll Do

• Create and drive Strike's marketing strategy and roadmap
• Write, share, and work directly with our Data team to measure the success of marketing communications across all Strike's owned channels, for both product announcements and evergreen marketing:
• Email
• Push notifications
• In-app marketing surfaces
• Website
• App Store & Play Store
• Socials: X, Reddit, Instagram, and LinkedIn
• Own the website's structure, content, and SEO

What You'll Bring

• 2-5 years of experience in consumer product marketing
• Experience working in a fast-paced environment
• Experience working with a Product team
• Exceptional project management and stakeholder management skills
• Compelling marketing content writing skills
• Eagerness for hands-on execution
• Creativity and flexibility to deliver an effective owned channel marketing strategy
• Adaptability to context switch and manage multiple projects at once
• Strong interest in Bitcoin, and the ability to speak the language of Bitcoiners
• SEO know-how and hands-on experience managing websites and app stores
• Bonus points for experience with SendGrid and Figma

US-Based Positions

• Salary range: starts from $125K annually
• Equity in a high-growth startup
• Health, dental, and vision insurance premium contributions; short & long-term disability insurance and basic life insurance
• Cell phone and internet reimbursement
• Flexible PTO, sick leave & parental leave
• Access to a company 401k plan

Non US-Based Positions

• Location Dependent

Why This Role Matters

As Strike's only dedicated marketer, you will have the power to shape what product marketing looks like at Strike and set the foundation for its future. Every email, in-app copy, social post, and website page is an opportunity to move the needle on awareness, engagement, and adoption.

If you're energized by responsibility, creative control, and shipping fast, this is the job for you.

We do not make hiring decisions based on educational history whatsoever. Our Founder is a college dropout. We employ high school dropouts, PHD candidates and everything in-between. We do not hire credentials. We simply hire talented, passionate individuals who are excited to be a part of our team.

By clicking submit application below, you consent to our use and processing of your data as described in our Candidate Privacy Notice.