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Senior Marketing Manager (Outbound and ABM)
Enhance LinkedIn campaign strategy and audience engagement for target accounts.
Boston
Senior
5 months ago
StopLight (Smartbear)
Helping developers build, test, and improve their web APIs.
Job is no longer active
6 Similar Jobs at StopLight (Smartbear)
✨ About The Role
- Responsible for driving the ABM strategy for high-priority accounts from start to finish
- Collaborate with cross-functional teams to define target account lists and execute campaigns across all marketing channels
- Work closely with Sales and SDR teams to ensure best practices for adoption and utilization of ABX tools
- Monitor, track, and report engagement of target accounts across all programs and channels, making recommendations for campaign optimizations
- Partner with Product Marketing to create engaging messaging for targeted accounts and ensure timely deployment of initiatives and campaigns
âš¡ Requirements
- Experienced in demand generation for B2B SaaS with a focus on ABM, ideally with 5-7 years of experience
- Detail-oriented self-starter with strong project management skills and ability to execute tactical plans effectively
- Proficient in using ABM tech stack tools like 6sense, Demandbase, ZoomInfo, Terminus, RollWorks
- Skilled in analyzing data, making data-driven decisions, and optimizing campaigns based on results
- Excellent written and verbal communication skills, with the ability to work in a fast-paced environment and adapt to changes quickly
Senior Marketing Manager (Outbound and ABM)
Boston
Marketing
Job is no longer active
About StopLight (Smartbear)
Helping developers build, test, and improve their web APIs.