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Senior Marketing Manager (Outbound and ABM)

Enhance LinkedIn campaign strategy and audience engagement for target accounts.
Boston
Senior
3 weeks ago
StopLight (Smartbear)

StopLight (Smartbear)

Helping developers build, test, and improve their web APIs.

1 Similar Job at StopLight (Smartbear)

✨ About The Role

- Responsible for driving the ABM strategy for high-priority accounts from start to finish - Collaborate with cross-functional teams to define target account lists and execute campaigns across all marketing channels - Work closely with Sales and SDR teams to ensure best practices for adoption and utilization of ABX tools - Monitor, track, and report engagement of target accounts across all programs and channels, making recommendations for campaign optimizations - Partner with Product Marketing to create engaging messaging for targeted accounts and ensure timely deployment of initiatives and campaigns

⚡ Requirements

- Experienced in demand generation for B2B SaaS with a focus on ABM, ideally with 5-7 years of experience - Detail-oriented self-starter with strong project management skills and ability to execute tactical plans effectively - Proficient in using ABM tech stack tools like 6sense, Demandbase, ZoomInfo, Terminus, RollWorks - Skilled in analyzing data, making data-driven decisions, and optimizing campaigns based on results - Excellent written and verbal communication skills, with the ability to work in a fast-paced environment and adapt to changes quickly
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Senior Marketing Manager (Outbound and ABM)
Boston
Marketing
About StopLight (Smartbear)
Helping developers build, test, and improve their web APIs.