✨ About The Role
- Lead the development and execution of engaging marketing campaigns that elevate the brand, drive customer acquisition, and foster brand loyalty
- Collaborate closely with cross-functional teams to ensure campaign alignment with business goals while maintaining brand consistency and identity
- Drive the creation of compelling customer stories and testimonials that showcase the value and impact of SmartBear products
- Collaborate with digital marketing, brand marketing, and other teams to ensure seamless integration of campaign initiatives across multiple channels and touchpoints
- Establish KPIs and performance metrics for campaigns, monitor and analyze results, and iterate on strategies to optimize ROI
âš¡ Requirements
- 3+ years of B2B marketing experience with demonstrated excellence in campaign management and digital marketing
- Experience driving proven results in demand creation, lead nurturing, and brand building
- Excellent communication skills and track record of aligning with sales leadership
- Ability to think and execute both strategically and creatively
- High attention to detail and focus on quality output necessary