Trade Marketing Manager - UAE

Trade Marketing Manager – UAE

As the Trade Marketing Manager – UAE, you'll be part of our Middle East Marketing team working as an on-site employee. You'll be responsible for planning and executing trade marketing strategies to drive in-store visibility, shopper engagement, and sales growth for Black+Decker's SDA, Power Tools portfolio in the UAE market.

You'll get to:

• Implement price positioning and promotional strategies tailored specifically to the UAE retail landscape.
• Develop and execute trade marketing plans to enhance in-store visibility, shopper engagement, and sell-through with leading retailers.
• Lead the deployment of POS materials, merchandising, and retail activation programs.
• Coordinate with the sales team to optimize trade investments and measure campaign ROI effectively.
• Support all new product launches with impactful in-store activation and local consumer insights.
• Monitor market trends and competitor activities to recommend actions that maintain a competitive edge.
• Build and maintain strong relationships with key retail partners, ensuring the effective execution of joint business plans.
• Track and report on trade marketing KPIs, providing data-driven insights to the Senior Marketing Manager.
• Manage local agency and vendor relationships necessary for creative and activation support.
• Ensure complete compliance with all brand guidelines and local regulations in every trade marketing activity.

The person:

• Has a minimum of 5+ years of dedicated trade marketing experience in the FMCG, consumer electronics, or home improvement sectors within the UAE market.
• Has a proven track record of successfully managing retail activation, promotional campaigns, and POS deployment.
• Has strong analytical capabilities, specifically with hands-on experience in ROI measurement and comprehensive reporting.
• Has excellent communication, negotiation, and key relationship-building abilities with retail partners.
• Is fluent in English; Arabic language skills are a significant advantage.

The details:

You'll receive a competitive salary and a great benefits plan, discounts on Stanley Black & Decker tools and other partner programs.

And more:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal. Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

Join us!