Director, Global Product Marketing Strategy – Hybrid

Director of Global Product Marketing Strategy for DEWALT®

Join the iconic DEWALT® team, a leader in professional tools and innovation for over a century! We are seeking a talented leader to help shape the future of our brand and drive the next era of growth and product excellence. Be part of a legacy—and help us build what's next. The Director of Global Product Marketing Strategy for DEWALT® will be responsible for developing and executing the product marketing strategy to enhance brand equity, drive product growth, and ensure brand consistency across all markets. This role requires a strategic thinker with a deep understanding of global markets, professional end-user needs, product marketing, and brand management. The ideal candidate will have a proven track record of successfully managing, launching, and growing global brands and products. This role will closely partner with global counterparts in EMEA, LAG, and Asia, as well as product development and commercial teams.

As Director of Global Product Marketing Strategy, you'll be part of our DEWALT® team working as a hybrid employee. You'll get to:

• Act as the lead authority and promoter of the Brand, ensuring consistent brand expression through all product launch touch points, both external and internal.
• Lead best-in-class launch readiness planning, including the development of launch toolkits, training materials, and cross-functional alignment to ensure successful product introductions in all markets.
• Build and maintain core messaging frameworks and value proposition toolkits for new and existing products, ensuring clear differentiation and resonance with target audiences.
• Conduct market research and analysis, including voice of customer programs, to identify key opportunities, challenges, and unmet needs in different regions.
• Define brand and product positioning, messaging, and value proposition to differentiate the brand and products in the global marketplace.
• Evaluate and partner with insights for in-depth market research and leverage consumer insights to provide brand and product positioning recommendations.
• Provide guidance and support to regional brand and product marketing teams, ensuring alignment with the global strategy and launch plans.
• Collaborate with stakeholders including product development, commercial, packaging, and regional marketing teams to ensure product marketing initiatives are integrated into the overall business plan.
• Develop and execute comprehensive go-to-market (GTM) plans for key product launches.
• Effectively "story-tell" key influencers and decision-makers at all levels, leveraging compelling product narratives and customer insights.
• Evaluate market conditions to understand the competitive landscape and identify trends and opportunities for growth.
• Review key regional marketing and product launch initiatives to ensure alignment to global brand objectives, product standards, and KPIs.
• Communicate with demonstrated ability to build relationships, establish rapport, drive consensus, and drive adoption with internal/external customer groups and all levels.
• Lead and mentor a team of brand managers, fostering a culture of creativity, collaboration, and excellence.

You love to learn and grow and be acknowledged for your valuable contributions. You're not intimidated by innovation. Wouldn't it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

• 10+ years of experience leading the establishment & execution of global brand growth strategies, ideally in a global environment.
• 5+ years' experience with leadership of marketing innovation in either a SKU-intensive brand or multi-brand consumer product portfolio in a global environment.
• Undergraduate degree required, preferably in business, marketing, or related field; MBA preferred.
• Prior team leadership of functional experts working globally; coaching and developing broader team members throughout a matrix organization.
• Experience in high volume retail and / or distributor environment involving complexity in price, channel, and product, with the ability to act as a marketing spokesperson with internal and external customers to generate excitement about launches.
• Must possess exceptional marketing strategy fundamentals, including expertise in brand planning, go-to-market strategies, business acumen, positioning, market research, brand storytelling.
• Working knowledge of content management systems, product information management systems, and digital assets management platforms
• Leadership and influence

You'll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

We want our company to be a place you'll want to be – and stay. Being part of our team means you'll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What's more, you'll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We're more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We're visionaries and innovators. As successful as we've been in the past, we have so much further to go. That's where you come in. Join us!

This role is not eligible for visa sponsorship (H1B, OPT/CPT, TN etc).

The base pay range for this position in Maryland is $113,100-$226,200 per year. Pay is based on market location and may vary depending on job-related knowledge, skills, and experience. A sign-on payment may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via Stanley Black and Decker's internal or external careers site.