General Manager In Sales

Spines: #1 Fastest-Growing Book Publishing Platform in the U.S.

At Spines, we're rebuilding publishing for a new era: powered by technology, guided by craft, and built around the author. Our next-generation publishing platform combines powerful AI with human expertise to help writers publish professionally across every format, language, and global market. The tools we're developing streamline editing, design, translation, production, and distribution, making a complex process simple, scalable, and author-first. Our mission is to make professional publishing possible for everyone, so no great story goes unheard. But what we're really building is bigger: a platform that transforms how books are made, shared, and experienced globally. We're growing a team of people who want to shape the future of publishing: creators, technologists, and storytellers driven by craft, purpose, and the opportunity to make a real impact for authors and readers everywhere.

Position Overview:

As our business grows, we are looking for a General Manager (GM) to lead our Mexico-based sales operation. This role oversees a high-performing, English-speaking team of 10–25 sales agents who work directly with U.S. clients. The team's focus is to close deals — no lead generation, no qualification, just pure, high-quality sales execution.

As GM, you will be responsible for all aspects of site management: team leadership, performance oversight, process execution, culture building, and alignment with Spines' U.S. revenue goals. We are looking for a hands-on, metrics-obsessed sales leader with a proven track record managing call center or telesales teams. You excel at coaching agents to close, building structure for scale, and creating a culture of accountability and growth. You thrive in high-velocity, English-speaking environments and are passionate about developing talent.

What You Will Do

• Lead and manage a team of 10–25 English-speaking sales agents, focused exclusively on closing sales with U.S.-based prospects.
• Drive revenue performance across all key KPIs, including deal close rate, conversion, call efficiency, and average deal value.
• Oversee daily operations of the sales floor — from agent workflows to shift coverage to team morale.
• Coach agents directly through 1-on-1s, call reviews, live feedback, and structured training programs.
• Recruit and onboard top-tier sales talent to grow the site and maintain a pipeline of high performers.
• Monitor and optimize CRM performance (HubSpot or equivalent), ensuring all data and call activities are tracked and leveraged.
• Align your site with HQ in terms of sales goals, client experience standards, and strategic initiatives.
• Foster a winning, collaborative sales culture, built on performance, accountability, and continuous improvement