Area Sales Representative - Sonoma

Spindrift Job Post

At Spindrift, we're making every beverage a positive force of nature. Founded in 2010, we believe the best flavors come directly from nature. That's why every Spindrift beverage is made the hard way—with real squeezed fruit, never from concentrate. From sourcing the best-tasting fruit globally to maintaining a carefully honed manufacturing process, we believe in doing things the hard way, the intentional way, the better albeit more challenging way, the right way – because, in the end, it's worth it. Spindrift® sparkling water is available nationwide, while Spindrift Soda and Spindrift Spiked® hard seltzer are available in select markets. We are also a proud member of 1% for the Planet, donating to environmental causes. Spindrift is headquartered in Newton, MA.

Job Responsibilities

Build The Brand

• Own the number mentality – deliver on the company's KPIs for the region
• Sell and execute incremental display space throughout assigned territory
• Optimize shelf space and merchandise product and displays to drive sales growth
• Drive consumer awareness of the brand through point-of-sale material and in store execution of sales promotions
• Seek every opportunity to educate consumers in stores on what makes our brand the best in the category
• Ensure quality, rotate product and remove damaged packages
• Maintain organization and proper rotation of back stock
• Accurately and expertly utilize CRM applications to chronicle daily activities and display execution

Deep Relationship Builder With Retailers

• Build and promote positive rapport with key contacts in stores in order to secure incremental display space
• Service assigned account base with consistency and purposeful follow-up (approx. 8-12 stops/day)
• Develop and schedule weekly account visits based on specific business needs
• Understand customer needs - identify how you, as the primary point of contact, can partner with the customer and enact a plan to drive sales growth for the store and Spindrift
• Achieve mutually beneficial agreements through skilled negotiation
• Understand the importance of building trust and credibility with accounts

Company Culture

• Support and contribute to a culture that is consistent with the overall organization and emphasizes the values of the Company
• Partner with teammates and co-workers on various strategic initiatives throughout the year
• Carry the bag mentality – willingness to do whatever it takes any time and as much as necessary to grow the brand including demos, display selling/building and market blitzes outside of home territory