Digital Marketing Manager

Digital Marketing Manager

Spence is proudly a Canadian-founded company. Starting out in 1978 in Vancouver, BC we have a 46+ year history playing a small role in many Canadians happily ever after.

We're proud to create unforgettable experiences for our customers by taking them through the Spence Experience.

Our people are the center stone of our business, who bring our vision to life for every customer, every day.

We're committed to fostering a culture where our people are empowered to be as successful as possible, and are provided with all the necessary tools, resources and support to create and live the life they love!

About the role

We're looking for a Digital Marketing Manager to lead the performance of our digital experience — leading our website and driving growth through digital campaigns, SEO, and conversion optimization. This is a hands-on role for someone who loves combining brand storytelling with data-driven marketing and customer-first digital experience.

A key priority in this role will be leading the launch of a new Shopify website rebuild in partnership with our agency - ensuring delivery is on time, on budget, and aligned with our approachable luxury brand standards.

What you'll do

• Optimize our website experience (content, landing pages, promotions, UX improvements)
• Improve conversion across key actions: appointment bookings, consultations, and inquiries
• Lead the Shopify rebuild and launch with our agency partner (timelines, deliverables, QA, tracking, SEO migration)
• Support performance campaigns across Google Ads, Meta, retargeting, and email (with agency support)
• Support SEO strategy and content optimization
• Report on performance and insights using GA4/GTM and dashboards

What you bring

• 8+ years experience in digital marketing + website management (retail/e-commerce preferred)
• Strong Shopify experience
• Hands-on experience with Google Ads and Meta Ads
• Strong understanding of SEO, analytics, and conversion optimization
• Ability to manage agency partners and cross-functional stakeholders
• Strong eye for premium digital experience and customer journey

Why you'll love this role

• Lead high-impact work that directly influences customer experience and growth
• Work in a premium, approachable luxury environment
• Lead a major Shopify rebuild project
• Collaborate closely with creative, marketing, and retail teams

Compensation

The pay range for this position is $90,000 - $110,000 per annum. Pay ranges are established based on work location and market standards for the applicable position. The successful candidates starting pay rate will be determined based on job-related skills, experience, and qualifications.