Senior Product And Partner Marketing Manager

Senior Product and Partner Marketing Manager

Team: Marketing & Communications

Reports to: VP, Marketing & Communications

Hours: Full-Time, Monday-Friday

Location: London or Manchester, UK

Hybrid working supported, around 10-20% on-site requirement with the ability to commute into either Manchester or London office as necessary for monthly in-person days

Expected Start Date: ASAP

Salary Range: £70,000 - 90,000 DOE

About Us: Spektrix is a growing collection of creative problem solvers focused around the arts and technology whose mission is to help arts organizations be more successful. We're doing this through a combination of cloud-based software and consultative customer support that empowers arts organizations to grow revenue, increase efficiency, and build stronger relationships with audiences. We are always looking for new ways to approach problems, share knowledge, and better serve our customers. You'd be joining a team of over 260, based across our New York, London and Manchester offices and working with over 750 arts organizations in North America, the UK and Australia & New Zealand.

The Role: We are seeking a strategic and results-driven Senior Product and Partner Marketing Manager to own the go-to-market (GTM) strategy for our product portfolio and key strategic partnerships. You'll collaborate cross-functionally with the product, the partner ecosystem, sales, and client success teams, as well as external partners, to drive adoption, awareness, and growth. This position is full time exempt.

This role is ideal for someone who thrives in a dynamic, collaborative environment and understands how to translate complex technical solutions into clear, compelling value propositions. This role is expected to spend about 70% of its time and attention on product marketing and 30% on partner marketing.

Accountabilities & Responsibilities

Accountable for: Product Marketing

• Crafting the go-to-market strategies for new product launches, feature releases, and major platform updates.
• Developing and distributing messaging and positioning that resonates with target audiences across personas and segments.
• The production and distribution of sales enablement tools such as battlecards, product one-pagers, pitch decks, and competitive analyses.
• Collaborating with product managers to articulate user benefits of Spektrix technical capabilities.
• Ensuring product pages, solution content, and collateral on the website and other channels is up to date.

To deliver on these accountabilities, this role will be responsible for:

• Drafting and communicating the go-to-market product communications and marketing strategy.
• Understanding the unique value proposition of Spektrix and how it helps to solve client pain points, and articulating those benefits clearly.
• Collaborating with the sales and client success teams to ensure two-way communication and feedback, so user needs are translated into product communications.
• Collaborating with the design, web, and content teams to ensure the appropriate materials are created and shared with sales and CS, and to create client stories, product videos, and thought leadership.
• Project managing the rollout of new features and products from a marketing and communications standpoint.

Accountable for: Partner Marketing

• Effective joint marketing programs launched in collaboration with strategic partners, including co-branded campaigns, events, webinars, and case studies.
• Creating and distributing partner enablement materials to help partners understand, market, and sell the joint value proposition.
• Managing partner communications and performance metrics to measure the impact of partner marketing efforts.
• Ensuring partners are up-to-date on the latest Spektrix product offerings and how they synergize with partner technology.
• Partnering with sales and client success to collect feedback, refine messaging, and guide product communications.
• Identifying gaps in the product communication strategy and proposing fixes.

To deliver on these accountabilities, this role will be responsible for:

• Building and maintaining relationships with key partners and stakeholders.
• Creating and maintaining a communications cadence with partners in a tiered education system.
• Tracking key performance indicators (KPIs) such as product adoption, campaign performance, partner-driven leads, and win rates.
• Bringing creative ideas to the marketing team for execution and project managing their development.

Key Requirements

Proven experience in successful B2B SaaS product and/or partner marketing

Proven experience owning product launches or managing GTM strategies

Strong project management and organizational skills; able to balance multiple priorities

Excellent written and verbal communication skills with the ability to distill complex concepts

Familiarity with CRM and marketing automation platforms

Experience working across time zones

Experience with channel or ecosystem marketing

Background in working with APIs, integrations, or technical partner solution

Benefits

Flexible working with support for WFH set up. Different teams may have different practices that require people in the office or online at specific times.

NHS top up scheme (covering dental, optical, therapy & counselling, prescription and other health related costs)

Continuous development supported by Line manager, learning budget

Enhanced Maternity, Adoption & Shared Parental Leave

35 days paid leave annually, inclusive of annual leave, bank holidays and a birthday day off, all able to use flexibly

4 weeks paid sabbatical after 5 years of service

2 volunteering days per year

Company pension scheme of 4%

Free snacks, drinks and breakfast items in all our offices

Varied range of regular socials across all our offices

Cycle to work & Season Ticket Loans

Travel stipend for commuting

Working from home: We aim to be as flexible as possible when it comes to working setups and lots of our team work from home on a regular basis. This means we generally work with a "remote first" approach even when we are in the office. We'll provide reasonable support and all the hardware you need to get started, but we do require that you have the following already in place for a good home working set up:

• A quiet working space at home where you can consistently take video calls without interruptions
• An internet connection that supports your participation in video calls and access to our systems and service.

Travelling into your local office (commuting) is at your own expense with a stipend available, any travel for business (other than commuting) will be covered by Spektrix.

Equal opportunities: Spektrix is an equal opportunities employer, we recruit regardless of race, religion, gender, gender identity, sexual orientation, age or disability status and look to employ from a wide range of backgrounds and experiences. Confidence can sometimes hold us back from applying for a job. Studies show that women do not apply for roles unless they meet 100% of the requirements, whereas men apply when they meet at least 60% of the requirements. At Spektrix, we know that there's no such thing as a 'perfect' candidate. Spektrix is committed to creating an inclusive work environment, where our team members are supported in expressing themselves and delivering their best work. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day. Diversity in the workplace is hugely important to our working environment and to enable both individuals and Spektrix to thrive. By valuing each person's differences we enable each person to contribute their unique experiences, strengths and viewpoints. Workplace diversity is something we aim to achieve and maintain at Spektrix, and we are pursuing a workforce that reflects the diversity of the communities we serve and work in. We aim to reflect this diversity in all departments and at all levels of seniority in the business, right up to the board.

In an effort to help us reduce bias, please do not include a photo in your CV or application.

About Spektrix: At Spektrix, our mission is to provide arts organizations with the best possible chance of success. We do this by combining cloud-based technology with expert support and training consultancy, helping our clients grow their audiences and increase revenue. We're confident that Spektrix is the most forward-thinking ticketing, marketing and