Coordonnateur(trice) En Marketing

Marketing Coordinator

Job Title: Marketing Coordinator

Location: Montreal (Hybrid) Type of Position: Full-Time

At Visavie, we believe that an empathetic gesture, attentive listening, or a caring advice can illuminate a life. For nearly 40 years, we have brought this light to the elderly and their families, guiding them towards the ideal residence or home care that suits them. Our mission illuminates. Our impact radiates. And today, we need you to make this light shine even further.

Your Role:

As a Marketing Coordinator, you will play a key role within our team, bringing our vision to life with passion and commitment. Under the guidance of the marketing director, you will help create inspiring campaigns, promote our expertise, and carry the voice of the people we support. Through your rigor, creativity, and team spirit, you will make every aspect of our strategy shine, both on the web and on the ground, to transform each action into a concrete and human impact.

Maintenance of Digital Platforms

• Publish and validate content quality; perform A/B testing and SEO optimization
• Ensure the integration and proper functioning of Zoho forms, chats, pixels, etc.
• Monitor and quickly resolve technical incidents

CRM and Lead Coordination

• Configure lead sources, routing automations, and pipelines
• Regularly de-duplicate and validate data
• Update and optimize newsletter and email templates
• Daily support to users

Campaign and Content Management

• Plan and execute digital and traditional campaigns (emails, social media, printed materials, newsletters)
• Manage calendars, budgets, suppliers, and resources to deliver each project on time and to the expected quality
• Create inspiring content: texts, visuals, videos, testimonials
• Ensure brand consistency and alignment of messages across all platforms

Performance Analysis and Optimization

• Track KPIs and reports (Google Analytics, CRM), analyze results, and propose optimizations for campaigns

Field Support and Promotional Material

• Provide daily support to advisors
• Plan and coordinate business development activities, events, and partnerships
• Manage orders, inventory, and distribution of printed materials and promotional items

Social Media and Community Management

• Help develop the content calendar, schedule posts, and ensure consistency with web campaigns
• Respond to comments, messages, and mentions
• Manage the photo/video library and digital assets

Internal and External Collaboration

• Link the different teams (marketing, sales, customer service, IT) so that all marketing actions converge towards the established business objectives
• Work with agencies, freelancers, and suppliers to deliver projects aligned with the brand image

Profile We Are Looking For

Are you creative, well-organized, and you work quickly without forgetting anything? Do you move forward with heart, respect, and a team spirit? And above all, do you want to make a real difference in the lives of the elderly and their families?

Respect and Integrity

• You like telling stories that touch with authenticity and treat each interlocutor with consideration.

Sense of Urgency

• 3 to 5 years of experience in digital marketing (coordination, campaigns, CRM) allows you to act quickly and well, especially in the home care, health, or senior services sectors.

Growth-Oriented

• Perfect mastery of French, excellent English, and proficiency with Meta Business, Google Ads, Zoho One, WordPress (Shopify asset), Adobe Suite, and Microsoft Office.
• Strong knowledge of SEO/SEM to boost our results.

Perseverance

• Ability to juggle multiple mandates (web updates, CRM configurations, field logistics) with organization, rigor, and attention to detail.

Cooperation

• You naturally collaborate with teams, show empathy and commitment to truly illuminate the daily lives of employees, the elderly, and their families.

Why Join Us?

Here, every action illuminates someone’s life. You will join a caring and committed team where every voice shines. Every day, we bring tangible light to the elderly and their families. You will be free to propose, create, and dare. And above all, you will be proud of the radiance you will generate.

Main Benefits:

• Salary between $55K and $65K, depending on experience
• Hybrid
• Comprehensive group insurance: health, dental, disability, life
• Employer contribution to a collective RRSP
• Paid floating holidays and sick days
• Employee assistance program (EAP)
• Training and development budget
• On-site gym
• Internal activities: 5@7, lunch-and-learn, sports challenges, team parties
• Free coffee/tea
• Easy access by public transport