Specialist, Digital Marketing

Digital Marketing Analyst/Specialist

The S&P Global Mobility marketing team is looking for a proactive and creative Digital Marketing Analyst/Specialist. We are seeking someone to join our team and help us drive our digital marketing efforts.

Key Responsibilities:

• Scheduling, posting, and analyzing traffic data on social media platforms (YouTube, LinkedIn Group).
• Creating engaging content on social media platforms to attract and retain customers and maintain a consistent brand message.
• Coordinating between internal experts and industry influencers to host e-forums and/or content collaborations.
• Producing industry webinars with local and regional analysts and promoting the events.
• Coordinating with other local marketers, internal stakeholders, and external writers to produce and coordinate the localization of our thought leadership assets into other languages, namely Chinese, Japanese, and Korean.
• Analyzing data from social media platforms and Salesforce to assess performance.
• Conducting website audits and analyzing data to recommend improvements and optimize the user experience.

What We're Looking For:

• Proven experience in social media management.
• Understanding of automotive or technology market trends and emerging digital technologies.
• Ability to map customer touchpoints and understand buyer's journey.
• Basic video content creation skill set a plus.
• Experience with Salesforce, Marketo, and other data analytics platforms such as Google Analytics, Adobe related to social media.
• Strong communication skills and ability to engage with diverse audiences across all levels.
• Knowledge of SEO and SEM is a plus.
• Ability to work independently and as part of a team.

About S&P Global Mobility:

At S&P Global Mobility, we provide invaluable insights derived from unmatched automotive data, enabling our customers to anticipate change and make decisions with conviction. Our expertise helps them to optimize their businesses, reach the right consumers, and shape the future of mobility. We open the door to automotive innovation, revealing the buying patterns of today and helping customers plan for the emerging technologies of tomorrow.

For more information, visit www.spglobal.com/mobility.

Equal Opportunity Employer

S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law.