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Director Of Marketing (remote/onsite) - Remote Eligible

Develop and implement a comprehensive demand generation strategy to fuel company growth.
Remote
Senior
$90,000 - 150,000 USD / year
3 weeks ago
Soraban

Soraban

Software that streamlines client data intake process for accountants.

✨ About The Role

- The Director of Marketing will be responsible for driving growth and maximizing acquisition efforts as the company expands its customer base. - This role is critical in scaling the business and optimizing demand generation strategies across key markets. - The position requires developing, testing, and refining strategies to continuously improve key demand generation metrics such as CAC, LTV, and lead quality. - The candidate will need to demonstrate experience in scaling demand generation efforts from early-stage to growth-stage in a B2B SaaS environment. - The role may involve both inbound and outbound lead generation techniques, requiring a strong understanding of SEO, PPC, content marketing, and email marketing strategies.

âš¡ Requirements

- The ideal candidate will have a proven track record in leading demand generation or growth marketing specifically for B2B SaaS or software companies. - A minimum of 3 years of hands-on experience in demand generation, performance marketing, content marketing, and funnel optimization is essential. - A data-driven mindset is crucial, with expertise in using analytics tools such as Google Analytics, HubSpot, and Mixpanel to inform strategies and decisions. - Experience collaborating closely with sales and customer success teams to optimize the lead-to-revenue journey is highly valued. - Familiarity with tools like HubSpot, Close CRM, and Instantly for managing campaigns and analyzing pipeline impact is preferred.
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Director Of Marketing (remote/onsite) - Remote Eligible
Remote
$90,000 - 150,000 USD / year
Marketing
About Soraban
Software that streamlines client data intake process for accountants.