✨ About The Role
- The Director of Marketing will be responsible for driving growth and maximizing acquisition efforts as the company expands its customer base.
- This role is critical in scaling the business and optimizing demand generation strategies across key markets.
- The position requires developing, testing, and refining strategies to continuously improve key demand generation metrics such as CAC, LTV, and lead quality.
- The candidate will need to demonstrate experience in scaling demand generation efforts from early-stage to growth-stage in a B2B SaaS environment.
- The role may involve both inbound and outbound lead generation techniques, requiring a strong understanding of SEO, PPC, content marketing, and email marketing strategies.
âš¡ Requirements
- The ideal candidate will have a proven track record in leading demand generation or growth marketing specifically for B2B SaaS or software companies.
- A minimum of 3 years of hands-on experience in demand generation, performance marketing, content marketing, and funnel optimization is essential.
- A data-driven mindset is crucial, with expertise in using analytics tools such as Google Analytics, HubSpot, and Mixpanel to inform strategies and decisions.
- Experience collaborating closely with sales and customer success teams to optimize the lead-to-revenue journey is highly valued.
- Familiarity with tools like HubSpot, Close CRM, and Instantly for managing campaigns and analyzing pipeline impact is preferred.